STRATEGI DIVERSIFIKASI TERHADAP KINERJA PERUSAHAAN

Shinta Heru Satoto

Abstract


The purposes of this research were to provide an empirical evidence of the influenceof diversification to the firm performance. This research used 75 manufacturer firms thatdiversified their business. It also used control variable that describe firms characteristic, such asfirm size, debt ratio, current ratio, and firm age. The empirical result showed that thediversification strategy negatively influenced firm performance. It could be because the firmin Indonesia was under the conditions of unstable economics.

Keywords


diversification, performance, firm size, debt ratio, current ratio, firm age

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Jurnal Keuangan dan Perbankan (Journal of Finance and Banking)

Diploma Program of Banking and Finance, Faculty of Economics and Business, University of Merdeka Malang

Published by University of Merdeka Malang

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