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Putlia, Nancy, The f inance literature supported an increasing role for psychological aspects in the context of f inancial decision making. This paper explored percept ion of the owner and psychological aspects related to debt as source of fund. Samples were the owner of indust ry of fermented soybean cake in Salat iga. The result of this study showed that the owner had percept ion that debt was as st imulator. It meant debt encouraged the owner more professional in f inancial management , work bet ter, more product ive and discipline. The study also documented that overconf idence, illusion of cont rol and availability played important role in the debt decision., Indonesia