STRATEGI PENGEMBANGAN CINDERAMATA BELERANG WISATA KAWAH IJEN BANYUWANGI

Adetiya Prananda Putra, Halil Halil, Nizha Pratiwi

Abstract


Ijen crater destination is one of the favorite of tourism object in Banyuwangi. Ijen crater has the interesting tourism that is lake crater that contains sulfur with the exotic of the blue fire, the unique of traditional miners, also the kind of flora and fauna. Moreover, ijen crater destination has superior product that is souvenir of sulfur that needed strategy to develop the existence of the product to get costumer satisfaction. The purposes of this research to know the development strategy souvenirs of sulfur in ijen crater destination Banyuwangi District and to know the development priority strategy souvenir of sulfur in ijen crater destination Banyuwangi District. As for, data analysis technique using Internal Factor Evaluation (IFE), External Factor evaluation (EFE), Matrix Internal External (IE, Strengths, Weaknesses, Opportunities, an Threats (SWOT), and Analytical Hierarchy Process (AHP) to determine the development strategy souvenir of sulfur. The result of this research that is the priority strategies that can recommendation to develop souvenirs of sulfur that are (1) the government gives facilities and infrastructures to do intensive promotion activities, (2) to create be kind of the interesting product, (3) coordination that intensive with stakeholder to improvement sustainable development, (4) to establish cooperation with the managers of mining as team work to sustainable development, (5) to do  training for the souvenirs of sulfur craftsman by the government, (6)to increase the quality of product that more creative.

Keywords


AHP; Development Strategy; Ijen Crater; Sulfur’s Souvenirs; SWOT

References


Ayub, A., A. Razzaq, M.S. Aslam, H. Iftekhar. 2013. A conceptual framework on evaluating SWOT analysis as the mediator in strategic marketing planning through marketing intelligence. European Journal of Business and Social Sciences, Vol. 2, No. 1, pp.91–98.

Chan, X. 2011. A SWOT study of the development strategy of Haier Group as one of the most successful Chinese enterprises. International Journal of Business and Social Science, 2(11), pp.147–153.

David F.R. 2012. Manajemen Stretegis: Konsep. Salemba Empat. Jakarta.

Dinas Kebudayaan dan Pariwisata. 2017. Data Kunjungan Wisatawan dan Obyek Daya Tarik Wisata Tahun 2010-2016. Dinas Kebudayaan dan Pariwisata. Banyuwangi.

Firdaus, M., B. Santoso. 2015. Cara Bertahan Hidup Penambang Batu Belerang Tradisional Untuk Mencukupi Kebutuhan Keluarga (Studi Deskriptif Gunung Ijen Desa Tamansari, Kecamatan Licin Kabupaten Banyuwangi). Jurnal Kesejahteraan Sosial Unej. Vol. 1, No. 1, pp.1–15.

Khoiriyah, L., R. Hartini. 2015. Valuasi Ekonomi Penambangan Sumberdaya Belerang Kawah Ijen, Desa Tamansari, Kabupaten Banyuwangi, Provinsi Jawa Timur. Jurnal Bumi Indonesia, Vol. 4, No. 4, pp.1–10.

Kotler P. & G. Amstrong. 2008. Prinsip-Prinsip Pemasaran. Erlangga. Jakarta.

Putra, A.P., I. Fahmi, Y. Wibisono. 2015. Competitive Strategy of a Market Leader; Case of UD. Primadona’s Prol Tape Jember – East Java. Indonesian Journal of Business and Entrepreneurship, Vol. 1, No. 3, pp.127–136.

Supriadi, B. 2016. Pengembangan Ekowisata Pantai Sebagai Diversifikasi Mata Pencaharian. Jurnal Pariwisata Pesona. 1(1), p.20. Availabe at:http://jurnal.unmer.ac.id/index.php/jpp/article/view/369.

Supriadi B, ,W. Astuti, and A. Firdiansyah. 2017. Green Product And Its Impact on Customer Satisfaction. IOSR J. Bus. Manag., vol. 19, no. 8, p. 1 9.

Sulastri, A. Rifin., B. Sanim. 2018. Strategi Pengembangan Asuransi Jiwa. Jurnal Aplikasi Manajemen dan Bisnis, Vol. 4, No. 1, pp.44–51.


Full Text: PDF

Refbacks

  • There are currently no refbacks.




JURNAL PARIWISATA PESONA

Editorial Office

Program Diploma III - IV Kepariwisataan Universitas Merdeka Malang

Image result for address icon Jalan Bandung No.1 Malang 65113.

Image result for address blue icon Telp. 0341 - 580 303 | 0341 - 570 371

Image result for address blue icon pesona.pariwisata@unmer.ac.id

Image result for whatsapp blue icon +628986368710


Creative Commons License
Jurnal Pariwisata Pesona is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
web statistics View My Stats