Digital upskilling of tourism MSMEs: the impact of booking and analytics training on sales performance and empowerment in Biak Numfor Tourism Village, Papua

Authors

  • Muhammad Sobri Maulana Biak Numfor
  • Dwitia Pratiwi Somansa, Biak Numfor
  • Muhammad Rahman Muttaqin Musoma, Ternate Maluku Utara

Keywords:

Biak Numfor, digital upskilling, empowerment, MSMEs, tourism development

Abstract

Digital upskilling is increasingly vital for tourism micro, small, and medium enterprises (MSMEs) in peripheral destinations. This study investigates the impact of booking management and analytics training on the sales performance and empowerment of tourism MSMEs in Biak Numfor, Papua, Indonesia. Using a participatory case study design, data were collected from 30 MSME actors through pre–post surveys, interviews, and platform analytics. Findings reveal significant improvements in booking rates (+27%) and monthly revenue (+19%), alongside a measurable increase in self-reported empowerment scores (from 3.1 to 4.2 on a 5-point Likert scale). Qualitative results show enhanced confidence in digital tools, stronger collaboration among MSMEs, and improved responsiveness to tourist demands. This paper contributes a replicable training module and an empowerment measurement rubric tailored to remote tourism contexts. The study emphasizes the role of digital literacy as a catalyst for sustainable and inclusive tourism development.

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Published

2025-12-05

How to Cite

Maulana, M. S. ., Pratiwi, D., & Muttaqin, M. R. (2025). Digital upskilling of tourism MSMEs: the impact of booking and analytics training on sales performance and empowerment in Biak Numfor Tourism Village, Papua. Abdikata: Jurnal Abdi Loka Wisata, 1(01). Retrieved from https://jurnal.unmer.ac.id/index.php/abdikata/article/view/16213

Issue

Vol. 1 No. 01 (2025): November 2025

Section

Community Service in Tourism

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Copyright (c) 2025 Abdikata: Jurnal Abdi Loka Wisata

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