Empowerment of Petambak Village potential through the revitalization of BUMDES (Jogo Reso Restaurant) with a typical kresekan farm and salted fish meal menu of Kedungpeluk Village, Sidoarjo
Keywords:
BUMDES, empowerment, Kedungembrak, kresekan fish, village potentialAbstract
This community service program aims to empower the potential of Kedungpeluk Village, a fishpond based community, through the revitalization of the Village-Owned Enterprise (BUMDes) Jogo Reso. Kedungpeluk Village has great potential in aquaculture, particularly in mujair fish, which has often been considered a pest. Through innovative processing, mujair is transformed into a distinctive local product, ikan asin kresekan, which offers unique taste and higher market value. The method applied was Participatory Action Research (PAR), engaging the community in planning, training, and product marketing. The results indicate that the development of Jogo Reso Restaurant, focusing on aquaculture-based culinary products, successfully enhanced community skills, created job opportunities, and strengthened local culinary identity. Furthermore, strategies such as re-branding, packaging improvement, and digital promotion through social media and e-commerce proved effective in expanding market reach. In conclusion, revitalizing BUMDes through local culinary development not only contributes to village economic growth but also reinforces community independence and business sustainability.
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