Development of educational tourism packages at Wisata Bakso Arif Kota Batu as an innovative agrotourism destination

Authors

  • Irwan Yulianto Universitas Merdeka Malang
  • Alwin Lasarudin Universitas Merdeka Malang
  • Pramudya Putri Anggraeni Universitas Merdeka Malang

Keywords:

Batu, community service, culinary tourism, education, tour packages

Abstract

This community service program was carried out at Wisata Bakso Arif in Batu City with the aim of enhancing the competitiveness of local culinary destinations through the development of experiential-based educational tourism packages. The main problems faced by the partner included limited product differentiation, which previously focused only on dining services, and conventional promotional strategies that were less attractive to younger tourists and family segments. The implementation method applied a participatory approach through observation, interviews, focus group discussions, training, and intensive mentoring. The results of the program produced four types of educational tourism packages: Standard, Interactive, School, and Family packages, each providing added value through hands-on learning and interactive activities. The impact can be seen from the increase in tourist visits (from 150 to 320 visitors per month), the growth of social media followers (from 200 to 1,250 accounts), as well as positive visitor reviews highlighting the unique and educational experiences. These findings indicate that the integration of culinary attractions, educational content, and digital marketing strategies can strengthen the appeal of culinary tourism while opening opportunities for sustainable community-based destination development.

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Author Biography

Irwan Yulianto, Universitas Merdeka Malang

D3 Perjalanan Wisata, Program Diploma Kepariwisataan

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Published

2025-12-05

How to Cite

Yulianto, I. ., Lasarudin, A., & Anggraeni, P. P. (2025). Development of educational tourism packages at Wisata Bakso Arif Kota Batu as an innovative agrotourism destination. Abdikata: Jurnal Abdi Loka Wisata, 1(01). Retrieved from https://jurnal.unmer.ac.id/index.php/abdikata/article/view/16275

Issue

Vol. 1 No. 01 (2025): November 2025

Section

Community Service in Tourism

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Copyright (c) 2025 Abdikata: Jurnal Abdi Loka Wisata

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