Beyer, J. M., & Trice, H. M. (1993). Green Marketing : Challenges And Opportunities For The New Marketing Age By Jacquelyn Ottman . In Environmental Marketing : Positive Strategies For Reaching The Green Consumer By Walter Coddington ( New York : Mcgraw-Hill , Inc ., 252 Pages ) (58th Ed., Pp. 127–130). Ntc.
Givan, B. & Winarno, S. H. (2019). Green Product Dan Gaya Hidup Pengaruhnya Pada Keputusan Pembelian (Studi Kasus Natural Coffee) . Jurnal Ecodemica, 3(1).
Groening, C., Sarkis, J., & Zhu, Q. (2018). Green Marketing Consumer-Level Theory Review: A Compendium Of Applied Theories And Further Research Directions. Journal Of Cleaner Production, 172, 1848–1866. Https://Doi.Org/10.1016/J.Jclepro.2017.12.002
Gunawan, G., Saryono, O., & Faruk, M. (2020). Pengaruh Green Marketing Terhadap Keputusan Pembelian Motor Berteknologi Fi Pada Pt Daya Anugerah Mandiri. Business Management And Entrepreneurship Journal, 2(1).
Hanifah, H. N., Hidayati, N., & Mutiarni, R. (2019). Pengaruh Produk Ramah Lingkungan/Green Product Dan Harga Terhadap Keputusan Pembelian Produk Tupperware. Jmd: Jurnal Riset Manajemen & Bisnis Dewantara, 2(1), 37–44. Https://Doi.Org/10.26533/Jmd.V2i1.345
Islam, D. (2018). Tinjauan Penerapan Konsep Green Marketing Dalam Pelestarian Lingkungan. Jurnal Ilmiah Universitas Trunojoyo, 11(1).
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th Ed.). Pearson Education.
Maichum, K., Parichatnon, S., & Peng, K.-C. (2016). Application Of The Extended Theory Of Planned Behavior Model To Investigate Purchase Intention Of Green Products Among Thai Consumers. Sustainability, 8(10), 1077. Https://Doi.Org/10.3390/Su8101077
Mauliza, P. (2020). Pengaruh Green Product, Green Advertising Dan Green Brand Terhadap Keputusan Pembelian Konsumen Produk Tupperware Di Smpn Beureunuen. Jurnal Ilmiah Simantek, 4(3).
Santoso, I., & Fitriani, R. (2016). Green Packaging, Green Product, Green Advertising, Persepsi, Dan Minat Beli Konsumen. Jurnal Ilmu Keluarga Dan Konsumen, 9(2), 147–158. Https://Doi.Org/10.24156/Jikk.2016.9.2.147
Setiadi, N. J. (2019). Perspektif Kontemporer Pada Motif, Tujuan, Dan Keinginan Konsumen Edisi Ketiga (3rd Ed., Vol. 3). Prenada Media.
Setiawan, C. K. & Yosepha, S. Y. (2020). Pengaruh Green Marketing Dan Brand Image Terhadap Keputusan Pembelian Produk The Body Shop Indonesia. Jurnal Ilmiah M-Progress, 10(1).
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, Dan R&D. Cv Alfabeta.
Suki, M. N. (2013). Green Awareness Effects On Consumers’ Purchasing Decision: Some Insights From Malaysia. The International Journal Of Asia Pacific Studies, 9(1).
Tiwari, S., Tripathi, D. M., Srivastava, U., & Yadav, P. K. (2011). Green Marketing – Emerging Dimensions. Journal Of Business Excellence , 2(1), 18–23.
Widodo, S. (2020). Pengaruh Green Product Dan Green Marketing Terhadap Keputusan Pembelian Produk Elektronik Merk Sharp Di Electronic City Cipinang Indah Mall Jakarta Timur. Jurnal Ilmiah M-Progress, 10(1).
Wolok, T (2019). Analysis Of The Effect Of Green Marketing On Consumer Purchasing Decisions On The Body Shop Gorontalo Product. International Journal Of Applied Business And International Management (Ijabim), 4(2).
Bismar has been indexing:
Bismar has been tools:
Index Copernicus International (ICI)
Business Management Research (BISMAR)
Management Department Faculty of Economics
University of Merdeka Malang
MAILING ADDRESS
Terusan Dieng Street 62-64, Sukun, Malang City, East Java, 65146, Indonesia
Phone: +62 821-41904-400
Email: [email protected]
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.