Peran Influencer dalam Investasi Cryptocurrency: Literasi Keuangan Digital Mediator ataukah Moderator?

Authors

  • Lientang Wijaya Universitas Merdeka Malang
  • I Gede Wahyu Artha Kusuma Universitas Merdeka Malang
  • Umu Khouroh Universitas Merdeka Malang

DOI:

https://doi.org/10.26905/bismar.v3i2.14050

Keywords:

Digital Financial Literacy, Investment Decisions, Cryptocurrency

Abstract

In the context of significant growth in cryptocurrency in Indonesia, investment influencers on social media often provide information that affects investment behavior. Digital financial literacy becomes crucial in ensuring wise investment decisions, especially in understanding the risks and potential benefits of cryptocurrency. This research explores the role of influencers in cryptocurrency investments in Indonesia, with a focus on digital financial literacy as a mediating factor. Data were collected using a survey method with a sample of 100 respondents. Data analysis employed SEM-PLS. The study results indicate that influencers and digital financial literacy affect cryptocurrency investment decisions. Digital financial literacy acts as a mediator, not a moderator. These findings highlight the importance of comprehensive financial education in addressing this increasingly popular investment trend.

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Published

2024-08-30

Issue

Vol. 3 No. 2 (2024): July 2024

Section

Articles

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