[1]
Mahendri, W. and Rahmah , M.N.A. 2026. Impact of NCT Dream’s Endorsement and Parasocial Interaction in Driving Purchase Decisions via Brand Awareness. Business Management Research. 5, 1 (Jan. 2026), 16–35. DOI:https://doi.org/10.26905/bismar.v5i1.16668.