MAHENDRI, Wisnu; RAHMAH , Madinah Nur Aliyah. Impact of NCT Dream’s Endorsement and Parasocial Interaction in Driving Purchase Decisions via Brand Awareness. Business Management Research, [S. l.], v. 5, n. 1, p. 16–35, 2026. DOI: 10.26905/bismar.v5i1.16668. Disponível em: https://jurnal.unmer.ac.id/index.php/bismar/article/view/16668. Acesso em: 4 jun. 2026.