Vol. 5 No. 1 (2026): January 2026

Articles

• A Comprehensive Synthesis of Technology Adoption Models in the Context of QRIS Digital Payment in Indonesia: A Systematic Review of UTAUT, TAM, and TRAM

  Diah Widiawati, Yosanda Zata Aman, Burhanuddin Jauhari

  1-15

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  DOI : https://doi.org/10.26905/bismar.v5i1.16586

  Abstract views: 931, PDF downloads: 392
  

• The Influence Of Borrower Characteristics, Income, And Business Type On The Level Of Smoothness In Return Of People's Business Credit (KUR) (Case Study at Bank BTN KCP Jombang in 2024)

  Hasannudin Nursalim Putra, Alfani Amar Fuzaki, Vierkury Metyopandi, Yolanda Efionita, Rofikul Amin

  36-51

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  DOI : https://doi.org/10.26905/bismar.v5i1.16589

  Abstract views: 162, PDF downloads: 65
  

• Impact of NCT Dream's Endorsement and Parasocial Interaction in Driving Purchase Decisions via Brand Awareness

  Wisnu Mahendri, Madinah Nur Aliyah Rahmah

  16-35

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  DOI : https://doi.org/10.26905/bismar.v5i1.16668

  Abstract views: 472, PDF downloads: 152
  

• Analysis of Strategies to Improve the Effectiveness and Productivity of Promotions in Supporting Service Quality at Cordela Suite Hotel Tasikmalaya

  Moh. Abdul Azis Danu Brata, Indah Sugiarti, Tridesmita Nurhapipah, Muhammad Fitran

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  DOI : https://doi.org/10.26905/bismar.v5i1.17094

  Abstract views: 81, PDF downloads: 44
  

• Supply Chain Performance: Material Flow and Financial Flow Through Supplier Relationship Management

  Pudjo Sugito, Ririn Sudarwati

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  DOI : https://doi.org/10.26905/bismar.v5i1.17103

  Abstract views: 112, PDF downloads: 102
  

• Intrinsic Motivation, Resilience, And Teamwork On Employee Performance Through Co-Worker Support

  Indar Widana, Sugeng Haryanto, Mohammad Choldum Sina Setyadi

  84-97

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  DOI : https://doi.org/10.26905/bismar.v5i1.17171

  Abstract views: 96, PDF downloads: 74