SANTOSA, Allicia Deana; SUGIARTI, Rubi’ah; RAHAYUNINGRAT, Prahita Sri; KURNIAWAN; ARDIANI, Gusti Tia. Thriving in Uncertainty: How Entrepreneurial Orientation, Online Marketing, and Product Innovation Drive Rural MSME Performance in VUCA Times. Jurnal Bisnis dan Manajemen, [S. l.], v. 12, n. 1, p. 01–13, 2025. DOI: 10.26905/jbm.v12i1.15819. Disponível em: https://jurnal.unmer.ac.id/index.php/jbm/article/view/15819. Acesso em: 4 aug. 2026.