ROSMITA; PAMAN ISMAIL, Ujang; MARDATILLAH, Annisa. Exploring Innovation Capability to Enhance Marketing Performance of Culinary MSMEs in Pekanbaru City. Jurnal Bisnis dan Manajemen, [S. l.], v. 12, n. 2, p. 121 – 133, 2025. DOI: 10.26905/jbm.v12i2.16356. Disponível em: https://jurnal.unmer.ac.id/index.php/jbm/article/view/16356. Acesso em: 26 jul. 2026.