FIRMANSYAH, Dhimas Samudra; DEWI, Liliana. Re-evaluating the Marketing Mix: An Empirical Study on the Indirect Influence of the 4Ps on Purchase Intention via Customer Attitude. Jurnal Bisnis dan Manajemen, [S. l.], v. 13, n. 1, p. 57–68, 2026. DOI: 10.26905/jbm.v13i1.16576. Disponível em: https://jurnal.unmer.ac.id/index.php/jbm/article/view/16576. Acesso em: 23 jun. 2026.