HARIATI, Hariati; SETYAWAN, Agustinus; DONAL MON, Muhammad. From Likes to Loyalty: How Brand Image Translates Social Media Marketing into Lasting Customer Commitment in the Skincare Industry. Jurnal Bisnis dan Manajemen, [S. l.], v. 13, n. 1, p. 01–13, 2026. DOI: 10.26905/jbm.v13i1.16703. Disponível em: https://jurnal.unmer.ac.id/index.php/jbm/article/view/16703. Acesso em: 16 jun. 2026.