FELITA, Caroline; HARDJONO, Retno Kusumastuti. Open Innovation: Analisis Gamification terhadap Intention of Engagement dan Brand Attitude. Jurnal Bisnis dan Manajemen, [S. l.], v. 9, n. 1, p. 94–108, 2022. DOI: 10.26905/jbm.v9i1.7634. Disponível em: https://jurnal.unmer.ac.id/index.php/jbm/article/view/7634. Acesso em: 26 apr. 2025.