MENELUSURI MEKANISME KERJA SYARAF OTAK UNTUK MEMBUKA KOTAK HITAM BIAS PSIKOLOGIS DI PASAR KEUANGAN

Abstract

Neuro economics was a new science as an academic effort to explore the brain nerve when behavior was
influenced by psychological biases. Though neuro economics was relatively new, but it was a very interesting
field to study, especially because it was still minimal reviewed by scientists in Indonesian economy. This article
introduced the concept of neuro economics in the role of explaining the behaviors of investors affected by
psychological biases. Some findings of neuro economics studies were to provide an understanding of this study
that contributed the development of the field of science especially behavioral finance. In addition, some of the
constraints in the development of neuro economics in Indonesia was also described as a reflection to the opening
up to the spirit of science as an interdisciplinary effort to develop a comprehensive science.