Maya, T. and Hernidatiatin, L.T. 2026. Influencer Personal Branding and UGC Impact on Gen Z Consumer Trust: Perceived Authenticity Role. Jurnal Manajemen dan Kewirausahaan. 14, 1 (Jun. 2026), 107–118. DOI:https://doi.org/10.26905/jmdk.v14i1.17134.