Aditya Nalendra, A.R. et al. 2023. Mixue Expansion Strategy: The Effect of Location, Price, Lifestyle on Purchasing Decision and Brand Image As Intervening. Jurnal Manajemen dan Kewirausahaan. 11, 1 (Jun. 2023), 95–103. DOI:https://doi.org/10.26905/jmdk.v11i1.9986.