Dotulong, V. J., Trisnawati, J. D., Megawati, V., & Patalo, R. G. (2026). The Influence of eCommerce Live Streaming on Purchase Intention and Gift-giving Intention Mediated by Swift Guanxi. Jurnal Manajemen Dan Kewirausahaan, 14(1), 72–87. https://doi.org/10.26905/jmdk.v14i1.16598