HAMID, Nisrina; HAPSARI, Indri; WANI, Sri. Stuck in the Experience: How Tiktok Shop Leverages Perceived Interactivity, Immersion, and Enjoyment in Purchase Decisions. Jurnal Manajemen dan Kewirausahaan, [S. l.], v. 12, n. 2, p. 123–131, 2025. DOI: 10.26905/jmdk.v12i2.12913. Disponível em: https://jurnal.unmer.ac.id/index.php/jmdk/article/view/12913. Acesso em: 4 jun. 2026.