LIA, Della Ayu Zonna; SISWANTO, Ely; WIRAGUNA, Rayie Tariaranie; WAHYUDI, Handri Dian. From Green Marketing to Enhance Green Purchase Intention: The Act of Green Advertisement, Green Brand Loyalty, and Green Brand Innovativeness. Jurnal Manajemen dan Kewirausahaan, [S. l.], v. 12, n. 2, p. 163–175, 2025. DOI: 10.26905/jmdk.v12i2.13922. Disponível em: https://jurnal.unmer.ac.id/index.php/jmdk/article/view/13922. Acesso em: 4 jun. 2026.