DOTULONG, Verrell Juvenio; TRISNAWATI, Juliani Dyah; MEGAWATI, Veny; PATALO, Ryan Gerry. The Influence of eCommerce Live Streaming on Purchase Intention and Gift-giving Intention Mediated by Swift Guanxi. Jurnal Manajemen dan Kewirausahaan, [S. l.], v. 14, n. 1, p. 72–87, 2026. DOI: 10.26905/jmdk.v14i1.16598. Disponível em: https://jurnal.unmer.ac.id/index.php/jmdk/article/view/16598. Acesso em: 4 jul. 2026.