SARI, Yolanda Mayang; HAYU, Rina Suthia; SALIM, Muhartini. The Effect of Trustworthiness, Attractiveness, Expertise, and Popularity of Celebrity Endorsement. Jurnal Manajemen dan Kewirausahaan, [S. l.], v. 9, n. 2, p. 163–172, 2021. DOI: 10.26905/jmdk.v9i2.6217. Disponível em: https://jurnal.unmer.ac.id/index.php/jmdk/article/view/6217. Acesso em: 11 jun. 2026.