FRIDIAN, Rachman Tri; BURHANUDIN, Burhanudin. The Influence of Social Comparison Orientation on Attitudinal Loyalty, Brand Happiness, and Willingness to Purchase a Masstige Brand. Jurnal Manajemen dan Kewirausahaan, [S. l.], v. 11, n. 2, p. 203–211, 2023. DOI: 10.26905/jmdk.v11i2.10501. Disponível em: https://jurnal.unmer.ac.id/index.php/jmdk/article/view/10501. Acesso em: 6 aug. 2026.