Pratiwi, Imas Chandra, Yanita Ella Nilla Chandra, Kathrine, Erlyn Rosalina, Titik Purwinarti, and Risya Zahrotul Firdaus. “Social Media Marketing Role in Building Brand Awareness and Purchase Intention Among Generation Z”. Jurnal Manajemen dan Kewirausahaan 13, no. 2 (December 8, 2025): 202–213. Accessed July 23, 2026. https://jurnal.unmer.ac.id/index.php/jmdk/article/view/16398.