Putra EY, Gamelia W, Ariyanto HH. Analysis of Local Fashion Competition Readiness through Consumer Shopping Intention: A Media and Brand Authenticity Approach. J. Manaj. dan Kewirausahaan [Internet]. 2025 Feb. 28 [cited 2026 Jun. 4];12(2):207-21. Available from: https://jurnal.unmer.ac.id/index.php/jmdk/article/view/14083