Dotulong VJ, Trisnawati JD, Megawati V, Patalo RG. The Influence of eCommerce Live Streaming on Purchase Intention and Gift-giving Intention Mediated by Swift Guanxi. J. Manaj. dan Kewirausahaan [Internet]. 2026 Jun. 26 [cited 2026 Jul. 4];14(1):72-87. Available from: https://jurnal.unmer.ac.id/index.php/jmdk/article/view/16598