Sport tourism quality and its influence on visitor satisfaction and revisit intention: an empirical study of Mandalika MotoGP
DOI:
https://doi.org/10.26905/jpp.v8i2.10366Keywords:
MotoGP Mandalika, revisit intention, sport tourism quality, visitor satisfactionAbstract
Sport tourism has been proven as a special interest tourism that contributes positively to the economy and the destination image of the event’s host. MotoGP is an international motorcycle racing championship in the premier class of the Grand Prix motorcycle racing series. This study aims to measure the influence of visitor perceptions on the quality of sport tourism from the Mandalika MotoGP event on satisfaction and intention to visit and attend the same event again in subsequent years. The online survey was distributed to 200 respondents who attended the Mandalika MotoGP in 2022 and stayed at one of the accommodation facilities around the area during the event. This study uses SEM-PLS for primary data processing. The results of the study show that perceptions of the quality of sport tourism have a positive effect on the level of satisfaction which then also encourages tourists to return to the same event in the future. In relation to the four dimensions that determine the quality of sport tourism, contest quality and venue quality are two dimensions that most contribute to shaping tourist satisfaction.
References
Adit, A. (2022). Pakar komunikasi UB: Sukses gelar MotoGP, Mandalika harus lakukan ini. Retrieved from https://www.kompas.com/edu/read/2022/03/27/085958271/pakar-komunikasi-ub-sukses-gelar-motogp-mandalika-harus-lakukan-ini?page=all
Allameh, S. M., Pool, J. K., Jaberi, A., Salehzadeh, R., & Asadi, H. (2015). Factors influencing sport tourists’ revisit intentions: The role and effect of destination image, perceived quality, perceived value and satisfaction. Asia Pacific Journal of Marketing and Logistics, 27(2), 191-207.
Allen, J., Harris, R., Jago, L., Tantrai, A., Jonson, P., & D'Arcy, E. (2022). Festival and special event management. Milton: John Wiley & Sons.
Danartikanya, A. (2022). MotoGP tekad liburan lagi di Mandalika sebelum balapan 18-20 Maret 2022. (11 February 2022). Retrieved from https://www.bola.net/otomotif/motogp-tekad-liburan-lagi-di-mandalika-sebelum-balapan-18-20-maret-2022-d862fe.html
DetikOto. (2022). Jumlah penonton MotoGP Mandalika kalah jauh dari Malaysia-Thailand. Retrieved from https://www.detik.com/bali/berita/d-6415079/jumlah-penonton-motogp-mandalika-kalah-jauh-dari-malaysia-thailand
Foroughi, B., Mohammad Shah, K. A., Ramayah, T., & Iranmanesh, M. (2019). The effects of peripheral service quality on spectators’ emotions and behavioural intentions. International Journal of Sports Marketing and Sponsorship, 20(3), 495-515.
Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2021). A primer on partial least squares structural equation modeling (PLS-SEM): Sage publications.
Jeong, Y., & Kim, S. (2020). A study of event quality, destination image, perceived value, tourist satisfaction, and destination loyalty among sport tourists. Asia Pacific Journal of Marketing and Logistics, 32(4), 940-960.
Nejad, M. G. T., Ghollehzo, M. G., & Talebpour, M. (2014). Service Quality Satisfaction among Eastern and Western Asia Sport Tourists. Advances in Environmental Biology, 8(12), 1319-1323.
Perić, M., & Tanković, A. (2021). Investigating the satisfaction of active event sport tourists. European Journal of Tourism Research, 28, 2806-2806.
Polyakova, O., & Mirza, M. (2015). Perceived service quality models: are they still relevant? The Marketing Review, 15(1), 59-82.
Sekaran, U., & Bougie, R. (2017). Research methods for business: A skill-building approach (7th ed.). West Sussex: Wiley & Sons.
Shonk, D. J., Bravo, G. A., Velez-Colon, L., & Lee, C. (2017). Measuring event quality, satisfaction, and intent to return at an international sport event: The ICF Canoe Slalom World Championships. Journal of Global Sport Management, 2(2), 79-95.
Shonk, D. J., & Chelladurai, P. (2008). Service quality, satisfaction, and intent to return in event sport tourism. Journal of sport management, 22(5), 587-602.
SportsETA. (2021). Evaluating resident sentiment to inform the development of sports tourism. Retrieved from West Texas: https://www.sportseta.org/Portals/sportscommissions/2020%20Resident%20Sentiment%20of%20Sport%20report_1.pdf
Thwaites, D., & Chadwick, S. (2013). Service quality perspectives in sport tourism. In Sport Tourism (pp. 189-205): Routledge.
Wardhana, A. P. (2017). Potensi sport tourism sebagai daya tarik wisata di Malang Raya: Studi kasus pada klub sepakbola Arema FC. (Doctor Dissertation). Brawijaya University, Malang. Retrieved from http://repository.ub.ac.id/162145/1/Angga%20Putra%20Wardana.pdf (1)
Weed, M., & Bull, C. (2012). Sports tourism: Participants, policy and providers. New York: Routledge.
Yoshida, M., & James, J. D. (2011). Service quality at sporting events: Is aesthetic quality a missing dimension? Sport Management Review, 14(1), 13-24.
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
1.png)
