Email this article 
Hide
Show all
The analysis of authenticity on destination loyalty mediated by heritage tourism
Abstract
Heritage tourism is an attractive destination for many people because it has its own culture and characteristics. The city of Penang is one of the world's cultural heritage destinations which is listed on the World Heritage List by UNESCO as a cultural heritage destination and has preserved the culture that has existed for a long time. The majority of tourists who visit Penang City come from Indonesia. This research aims to analyze the influence of authenticity on destination loyalty mediated by heritage tourism in Penang City and analyze how each variable influences each other, is related, and has a positive and significant impact to each other. This research uses quantitative methods by determining the sample using the purposive sampling method. Data testing was carried out using the PLS-SEM test to test the hypothesis and the influence between variables in this research. The results of the research show that the authenticity of Penang City has a positive and significant influence on destination loyalty with heritage tourism as a mediation for Indonesian national tourists in Batam City. This shows that the authenticity of Penang City influences tourists' travel interests.
Keywords
Full Text:
PDFReferences
Andina, S. A., & Aliyah, I. (2021). Faktor-Faktor Yang Mempengaruhi Minat Wisatawan Dalam Mengunjungi Wisata Budaya Candi Borobudur. Jurnal Cakra Wisata, 22(3), 27–38.
Anggraini, R. (2021). Partisipasi Masyarakat Dalam Community Based Tourism Desa Wisata Sembulang Pulau Galang Kota Batam. Jurnal Pendidikan Dan Keluarga, 13(01), 60. https://doi.org/10.24036/jpk/vol13-iss01/879
Budiarsi, S. Y. (2020). Pendampingan Pengenalan Program SEM-PLS Pada Fakultas Ekonomi Universitas Merdeka Surabaya. Jurnal Abdimas PeKA, 3(2), 126–134.
Chandra, A. R. (2023). Identifying the level of virtual tourism technology knowledge of tourism awareness groups in the City of Padang Identifikasi tingkat pengetahuan teknologi virtual tourism kelompok sadar. 8(1), 83–90.
Chen, H., & Rahman, I. (2018). Cultural tourism : An analysis of engagement , cultural contact , memorable tourism experience and destination loyalty ☆. Tourism Management Perspectives, 26(April 2017), 153–163. https://doi.org/10.1016/j.tmp.2017.10.006
Chen, R. Zhou, N. (2020). Journal of Destination Marketing & Management The impact of destination brand authenticity and destination brand self- congruence on tourist loyalty : The mediating role of destination brand engagement. Journal of Destination Marketing & Management, 15(3688), 100402. https://doi.org/10.1016/j.jdmm.2019.100402
Chen, X., & Lee, G. (2021). How does brand legitimacy shapes brand authenticity and tourism destination loyalty: Focus on cultural heritage tourism. Global Business and Finance Review, 26(1), 53–67. https://doi.org/10.17549/gbfr.2021.26.1.53
Darmawan, F. (2023). Konservasi vs P asi vs Pariwisata Massal: K ariwisata Massal: Konflik K onflik Kebijakan dan ebijakan dan Tantangan Bor antangan Borobudur sebagai W obudur sebagai Warisan Buda arisan Budaya Dunia UNESCO . Jurnal Vokasi Indonesia, 10(1), 22–28.
Hair, J. F. Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24.
Herison, A. Pramanda, D. (2019). Kotagede heritage city: Identification of conservation and preservation based on community perspective. Pariwisata Pesona, 04(1), 1–10.
Husin, A. Saputra, A. (2022). Pengembangan Wisata (p. 165). https://www.google.co.id/books/edition/Pengembangan_Wisata/WpeWEAAAQBAJ?hl=id&gbpv=0
Kusumastuti, A. Taofan Ali Achmadi, M. P. (2020). Metode Penelitian Kuantitatif. Deepublish. https://books.google.co.id/books?id=Zw8REAAAQBAJ
Lin, Y. C., & Liu, Y. C. (2018). Deconstructing the internal structure of perceived authenticity for heritage tourism. Journal of Sustainable Tourism, 26(12), 2134–2152. https://doi.org/10.1080/09669582.2018.1545022
Mohammad, I. R. (2021). Proses Survery Destinasi Wisata PT. Indonusa Tenggara Marine. 8–22.
Park, E. Lee, T. J. (2019). The role and dimensions of authenticity in heritage tourism. Tourism Management, 74(August 2017), 99–109. https://doi.org/10.1016/j.tourman.2019.03.001
Prameswari, S. I. Mangifera, L. (2023). Peran Brand Familiarity Dalam Memediasi Brand Authenticity Dan Brand Engagement Pada Loyalitas Wisatawan Di Tawangmangu. Jurnal Lentera Bisnis, 12(2), 263. https://doi.org/10.34127/jrlab.v12i2.755
Río, J. A. J. del Millán, M. G. D. D. (2020). Loyalty in heritage tourism: The case of Córdoba and its four world heritage sites. International Journal of Environmental Research and Public Health, 17(23), 1–20. https://doi.org/10.3390/ijerph17238950
Souza, L. H. Carvalho, M. S. e. S. C. (2020). Tourist experience, perceived authenticity, place attachment and loyalty when staying in a peer-to-peer accommodation. International Journal of Tourism Cities, 6(1), 27–52. https://doi.org/10.1108/IJTC-03-2019-0042
Sukma, D. (2021). Analisa Tingkat Kepuasan Mahasiswa Terhadap Perkuliahan Daring Pada Era Pandemi COVID-19. ZONAsi: Jurnal Sistem Informasi, 3(2), 130–142. https://doi.org/10.31849/zn.v3i2.8353
Surentu, Y. Z. Rembang, M. (2020). Pentingnya Website Sebagai Media Informasi Destinasi Wisata Di Dinas Kebudayaan Dan Pariwisata Kabupaten Minahasa. Acta Diurna Komunikasi, 2(4), 1–17. https://ejournal.unsrat.ac.id/index.php/actadiurnakomunikasi/article/view/31117/29843
Teng, H. Y., & Chen, C. Y. (2020). Enhancing celebrity fan-destination relationship in film-induced tourism: The effect of authenticity. Tourism Management Perspectives, 33(January 2019). https://doi.org/10.1016/j.tmp.2019.100605
Tiberghien, G. Milne, S. (2020). Authenticity and disorientation in the tourism experience. Journal of Outdoor Recreation and Tourism, 30(March), 100283. https://doi.org/10.1016/j.jort.2020.100283
Wang, Y. Chen, S.-P. (2020). Destination Fascination and Destination Loyalty: Subjective Well-Being and Destination Attachment as Mediators. Journal of Travel Research, 59(3), 496–511. https://doi.org/10.1177/0047287519839777
Wibawati, D. and A. P. (2021). Upaya Indonesia Dalam Mempromosikan Wisata Kuliner Sebagai Warisan Budaya Dunia.
Wibisono, A. Ghufrony, A. (2021). Pelatihan Partial Least Square (PLS) Bagi Mahasiswa. Jurnal ABDIRAJA, 4(2), 24–30. https://doi.org/10.24929/adr.v4i2.1542
Yi, X. Jiang, L. (2018). Authenticity and loyalty at heritage sites : The moderation effect of postmodern authenticity. Tourism Management, 67, 411–424. https://doi.org/10.1016/j.tourman.2018.01.013
Yuliana, Y. (2023). Mediating role of authenticity in the relationship between destination image and destination loyalty. https://doi.org/10.21511/im.19(4).2023.02
DOI: https://doi.org/10.26905/jpp.v9i1.11433
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Jurnal Pariwisata Pesona
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jurnal Pariwisata Pesona | ||||
| Editorial Office | ||||
| Address | : | Jl. Bandung No. 1 kota Malang 65113 | ||
| Phone | : | +62341580303 | ||
| Mobile / Whatsapp | : | Dhita Paramita A +62 857-2506-0019 (Operating Hours: Monday - Friday 08.00 - 14.00) | ||
| : | [email protected] | |||
| Jurnal Pariwisata Pesona has been indexed on: | ||||
 1.png)   | ||||
Jurnal Pariwisata Pesona is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.