Exploring the impact of digital tourism experience on behavioral intentions:  the role of vivid memory among international visitors to Surabaya

Putri Karen Michelle Angelie; Yoceline Amanda; Serli Wijaya; Regina Jokom

doi:10.26905/jpp.v10i1.15238

Authors

Putri Karen Michelle Angelie School of Business and Management Petra Christian University Surabaya Indonesia
Yoceline Amanda School of Business and Management Petra Christian University Surabaya Indonesia
Serli Wijaya Universitas Kristen Petra Surabaya https://orcid.org/0000-0003-3988-3157
Regina Jokom School of Business and Management Petra Christian University Surabaya Indonesia

DOI:

https://doi.org/10.26905/jpp.v10i1.15238

Keywords:

behavior intentions, digital experience, digital technology, surabaya, tourism, vivid memory

Abstract

The development of digital technology affects our daily life, including the tourism industry. The trend of digital tourism or smart tourism technology in a tourist destination can increase the uniqueness and value of a tourist destination. This research aims to analyze the influence of digital experience on foreign tourists’ behavioral intentions in Surabaya with vivid memory as a mediation variable. Digital experience refers to experiences obtained through digital technology, such as websites, social media, and destination applications. Vivid experiences that cause vivid memories, often encourage tourist behavior, such as revisit intentions or recommendations to others. This research uses quantitative methods with Partial Least Squares (PLS) data analysis techniques involving 147 foreign tourists who are or have visited Surabaya. The research results show that digital experience has a positive and significant influence on vivid memory and tourists' behavioral intentions. Vivid memory is proven to act as a mediating variable in the relationship between digital experience and behavioral intentions.

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References

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