Culinary tourism and architectural heritage in Malang and Binondo: Integrating heritage conservation and gastronomic identity through the tourism competitiveness model
Keywords:
culinary tourism, architectural heritage, tourism competitiveness model, sustainable tourism, gastronomic tourismAbstract
Culinary tourism has emerged as a strategic avenue for strengthening destination competitiveness by integrating cultural identity, heritage conservation, and experiential value. This study aims to examine the interplay between culinary tourism and architectural heritage in Malang City, Indonesia, and Binondo District, Manila, Philippines, through the lens of the Tourism Competitiveness Model (TCM). Using a qualitative comparative approach, the research analyzes how tangible heritage (historic urban fabric and colonial-era architecture) and intangible heritage (culinary traditions, storytelling, and food practices) interact as core resources, destination management mechanisms, and pull factors within each destination. Findings reveal that Malang’s structured colonial urban planning system, particularly the Bouwplan heritage, enables adaptive reuse of historic spaces for culinary tourism, supported by local governance and community-based initiatives. In contrast, Binondo’s competitiveness is anchored more strongly in its intangible culinary heritage—especially panciteria traditions—amid ongoing challenges of urban congestion and limited formal heritage zoning. Despite differing urban morphologies, both destinations demonstrate that the integration of gastronomic identity with heritage conservation enhances authenticity, visitor engagement, and socio-economic resilience. The study underscores the importance of adaptive reuse policies, heritage-based gastronomic routes, and community participation in sustaining tourism competitiveness. By applying the TCM framework, this research contributes to tourism and heritage literature by illustrating how cities with diverse historical trajectories can strategically align culinary heritage and architectural conservation to support sustainable urban tourism development.
Downloads
References
Afrodita, B. (2024). Gastronomic tourism in romania. The Annals of the University of Oradea Economic Sciences. https://doi.org/10.47535/1991auoes33(1)001
Aguilar, F. V. Jr. (1998). Love, passion and patriotism: Sexuality and the Philippine propaganda movement, 1882–1892 (Doctoral dissertation, University of London, School of Oriental and African Studies). SOAS Research Online. https://eprints.soas.ac.uk/29221/1/10731316.pdf
Antariksa, A., Santosa, H., Ernawati, J., & Yasmin, A. (2024). The impact of community activity enlivening in shaping historical areas case study: kayutangan heritage, malang, indonesia. Iop Conference Series Earth and Environmental Science, 1324(1), 012057. https://doi.org/10.1088/1755-1315/1324/1/012057
Antariksa, B., Barsei, A., Maulana, A., Shofiyati, R., Adnan, A., Firmansyah, N., … & Aulia, N. (2024). Preserving paddy fields through tourism in indonesia: opportunities and challenges. International Journal of Tourism Cities, 10(4), 1454-1468. https://doi.org/10.1108/ijtc-01-2024-0040
Back, R., Okumuş, B., & Tasci, A. (2020). Culinary fans vs culinary critics: characteristics and behavior. International Hospitality Review, 34(1), 41-60. https://doi.org/10.1108/ihr-10-2019-0024
Barnes, S. (2022). Heritage protection and tourism income: the tourism heritage kuznets curve. Tourism Review, 77(6), 1455-1471. https://doi.org/10.1108/tr-03-2022-0125
Chang, T., Hung, S., & Tang, S. (2021). Seek common ground local culture while reserving difference: exploring types of souvenir attributes by ethnic chinese people. Tourist Studies, 22(1), 21-41. https://doi.org/10.1177/14687976211035961
China Banking Corporation. (2020). Preserving a legacy: The Binondo Heritage Restoration Project [PDF].https://www.chinabank.ph/pdf/Preserving-A-Legacy-Binondo-Heritage-Restoration-Project.pdf Chinatown Museum. (2020). Binondo streets. https://www.chinatownmuseum.org/learn/binondo-streets
Córdova-Buiza, F., Gabriel-Campos, E., Castaño-Prieto, L., & García-García, L. (2021). The gastronomic experience: motivation and satisfaction of the gastronomic tourist—the case of puno city (peru). Sustainability, 13(16), 9170. https://doi.org/10.3390/su13169170
Dedeoğlu, B., Mariani, M., Shi, F., & Okumuş, B. (2022). The impact of covid-19 on destination visit intention and local food consumption. British Food Journal, 124(2), 634-653. https://doi.org/10.1108/bfj-04-2021-0421
Deffinika, I., Prastiwi, M., & Arinta, D. (2022). Application of cultural tourism using community-based tourism in the kayutangan heritage area of malang city. Kne Social Sciences. https://doi.org/10.18502/kss.v7i16.12191
De Leon, A. (2016). Siopao and Power: The Place of Pork Buns in Manila’s Chinese History. Gastronomica, 16(2), 45–54. https://www.jstor.org/stable/26362345
Department of Agriculture. (2021, May 28). DA, City of Pasig to “re-terraform” Metro Manila into green, food-producing metropolis. Official Portal of the Department of Agriculture. https://www.da.gov.ph/da-city-of-pasig-to-re-terraform-metro-manila-into-green-food-producing-metropolis/
Dharma, B., Hermawan, A., & Suharsono, N. (2023). Development of innovative packaging design for madura cassava chips to improve product competitiveness. Economics and Business Journal (Ecbis), 2(1), 39-50. https://doi.org/10.47353/ecbis.v2i1.100
Features. (2024, February 5). PIA. https://mirror.pia.gov.ph/features/2024/02/05/binondoworlds-oldest-chinatownturns-430
Fusté‐Forné, F. and Jamal, T. (2020). Slow food tourism: an ethical microtrend for the anthropocene. Journal of Tourism Futures, 6(3), 227-232. https://doi.org/10.1108/jtf-10-2019-0120
Galli, A. (2024). Effect of cultural heritage on tourism development in italy. International Journal of Modern Hospitality and Tourism, 4(2), 54-65. https://doi.org/10.47604/ijmht.3061
Guéguen, C. (2010). Moving from Binondo to the “Chinese Villages” of the suburbs: A geographical study of the Chinese in Metro-Manila. Journal of Chinese Overseas, 6(1), 119–137. https://doi.org/10.1163/179325410X491491
Hassan, K., Mosharaf, T., & AFROZ, F. (2020). Relative importance of food in tourism: a study on domestic tourists in bangladesh. JTHS. https://doi.org/10.7176/jths/51-06
Holovnia, O., Захарова, Т., Melnyk, S., Prylutskyi, A., Stavska, U., & Tabenska, O. (2023). The prospects for the development of integrated formations in the field of tourism of the vinnytsia region.. https://doi.org/10.46299/979-8-88992-692-4
Insani, N., Ariani, Y., Ningrum, E., & A'rachman, F. (2022). Developing a tourism strategy for heritage villages in the kayutangan area. Kne Social Sciences. https://doi.org/10.18502/kss.v7i16.12166
Mariana, R. and Sunaryo, N. (2020). Analysis of nutritional and fatty acid composition of a bowl of meatball soup in malang, indonesia.. https://doi.org/10.2991/assehr.k.200218.001
Insani, N., Ariani, Y., Ningrum, E., & A'rachman, F. (2022). Developing a tourism strategy for heritage villages in the kayutangan area. Kne Social Sciences. https://doi.org/10.18502/kss.v7i16.12166
Jain, T., Priyadarshi, S., Das, M., & Gupta, A. (2024). Culinary tourism and its role in diversifying punjab tourism offerings. Interantional Journal of Scientific Research in Engineering and Management, 08(11), 1-7. https://doi.org/10.55041/ijsrem38502
Jimenez Verdejo, J. R., Funo, S., & Umetani, K. (2015). Considerations on street system and block formation of Binondo (Manila). Journal of Architecture and Planning (Transactions of AIJ), 80(709), 611-619. https://doi.org/10.3130/aija.80.611
Lai, L. (2020). Sustainable development of heritage conservation and tourism: a hong kong case study on colonial heritage. Sustainable Development, 28(5), 1181-1188. https://doi.org/10.1002/sd.2067
Lico, G., & De Viana, L. D. C. (2017). Regulating colonial spaces (1565-1944): A collection of laws, decrees, proclamations, ordinances, orders and directives on architecture and the built environment during the colonial eras in the Philippines. National Commission for Culture and the Arts.
Lin, M., Mariné-Roig, E., & Molina, N. (2021). Gastronomy as a sign of the identity and cultural heritage of tourist destinations: a bibliometric analysis 2001–2020. Sustainability, 13(22), 12531. https://doi.org/10.3390/su132212531
Liu, Z., Zhang, M., & Osmani, M. (2023). Building information modelling (bim) driven sustainable cultural heritage tourism. Buildings, 13(8), 1925. https://doi.org/10.3390/buildings13081925
Long, B., Yusof, N., & Azmy, M. (2024). Factors influencing the sustainability of food tourism destinations: evidence from the world heritage site of guilin. Sustainability, 16(22), 10027. https://doi.org/10.3390/su162210027
Long, L. (2022). Culinary tourism., 579-616. https://doi.org/10.1093/oxfordhb/9780190889555.013.35
Mercado, J. M. T., & Andalecio, A. B. P. (2020). Ysla de Panciteria: A preliminary study on the culinary heritage significance of pancit using the heritage documentation approach—the case of Luzon Island, Philippines. Journal of Ethnic Foods.
https://doi.org/10.1186/s42779-020-00057-1
Mohamed, M., Kim, D., Lehto, X., & Behnke, C. (2021). Destination restaurants, place attachment, and future destination patronization. Journal of Vacation Marketing, 28(1), 20-37. https://doi.org/10.1177/13567667211014947
Mwangi, G. and Mwalongo, J. (2023). Exploring the role of communication in enhancing the gastronomic tourism experience. Journal of Digital Marketing and Communication, 3(1), 28-35. https://doi.org/10.53623/jdmc.v3i1.248
Noermijati, Risfandini, A., Thoyib, A., & Mugiono. (2023). Daya saing destinasi pariwisata: Perspektif strategis (Studi pada masa pandemi Covid-19). Malang: UB Press.
Ocampo, R. B. (1992). Planning and development of prewar Manila: Historical glimpses of Philippine city planning. Philippine Journal of Public Administration, 35(4), 305–327. https://pssc.org.ph/wp-content/pssc-archives/Philippine%20Journal%20of%20Public%20Administration/1992/Num%204/07_Planning%20and%20Development%20of%20Prewar%20Manila.pdf
Okumuş, B. (2020). Food tourism research: a perspective article. Tourism Review, 76(1), 38-42. https://doi.org/10.1108/tr-11-2019-0450
Okumuş, B. (2020). Food tourism research: a perspective article. Tourism Review, 76(1), 38-42. https://doi.org/10.1108/tr-11-2019-0450
Pasig : Bigyang Buhay Muli | Official Website. (n.d.). https://pasigriver.com.ph/
Perez, P. J. A. (2017). A study of public perception on the heritage conservation of a visual corridor: The case of Escolta Street in Binondo, Manila City [Master’s thesis, University of the Philippines Diliman, School of Urban and Regional Planning]. University of the Philippines Diliman. https://tuklas.up.edu.ph/Record/UP-99796217612404152/Description?utm
Pivarski, B., Grubor, B., Banjac, M., Đerčan, B., Tešanović, D., Šmugović, S., … & Stošić, T. (2023). The sustainability of gastronomic heritage and its significance for regional tourism development. Heritage, 6(4), 3402-3417. https://doi.org/10.3390/heritage6040180
Putri, J. and Wijoyo, T. (2023). Global image through local cuisine: exploring culinary diversity in global tourism. ICTMT, 1(2), 138-144. https://doi.org/10.56910/ictmt.v1i2.30
Rachão, S., Breda, Z., Fernandes, C., & Joukes, V. (2020). Food-and-wine experiences towards co-creation in tourism. Tourism Review, 76(5), 1050-1066. https://doi.org/10.1108/tr-01-2019-0026
Retnosary, R. and Salleh, N. (2020). Government responsibility as the main stakeholder in tourism development with collaboration approach: literature review on heritage tourism.. https://doi.org/10.2991/aebmr.k.200812.004
Reyes, R. (2004). Love, passion and patriotism: Sexuality and the Philippine propaganda movement, 1882-1892. [PhD thesis, SOAS University of London].https://doi.org/10.25501/SOAS.00029221
Risfandini, A., Thoyib, A., Noermijati, N., & Mugiono, M. (2022). Construction of tourism competitiveness model based on
a case study of the city of malang. Quality - Access to Success, 23(188). https://doi.org/10.47750/qas/23.188.04
Risfandini, A., & Adinda Putri Mustika. (2023). The Use of Case Study and Grounded Theory Research Strategy in Interpretive
Research in Tourism. Barista : Jurnal Kajian Bahasa Dan Pariwisata, 10(01), 94–105.
https://doi.org/10.34013/barista.v10i01.1117
Riyadi, S., H.W., A., Andriani, D., & Anam, M. (2024). The impact of service quality relationship on customer loyalty at legendary restaurants r4 in malang city. Habitat, 35(1), 51-64. https://doi.org/10.21776/ub.habitat.2024.035.1.6
Said, N., Othman, R., Sulaiman, W., Hatta, F., & Ramya, R. (2023). The benefits, challenges, and opportunities of halal gastronomy tourism – a review perspective. Halalsphere, 3(1), 90-96. https://doi.org/10.31436/hs.v3i1.68
Santoso, L. and Cahyani, Y. (2022). Pentahelix's collaboration in the development of halal tourism for sustainable regional economic development. Iqtishadia Jurnal Ekonomi & Perbankan Syariah, 9(2), 222-237. https://doi.org/10.19105/iqtishadia.v9i2.6822
Savelli, E., Gregory‐Smith, D., Murmura, F., & Pencarelli, T. (2022). How to communicate typical–local foods to improve food tourism attractiveness. Psychology and Marketing, 39(7), 1350-1369. https://doi.org/10.1002/mar.21668
Soonsan, N., Thongmun, S., & Phakdee-Auksorn, P. (2024). Understanding the gastronomy tourists’ characteristics and perceptions: a cluster analysis of visitors to a creative city of gastronomy. Consumer Behavior in Tourism and Hospitality, 19(2), 253-267. https://doi.org/10.1108/cbth-08-2023-0126
Środa-Murawska, S., Grzelak‐Kostulska, E., Biegańska, J., & Dąbrowski, L. (2021). Culture and sustainable tourism: does the pair pay in medium-sized cities?. Sustainability, 13(16), 9072. https://doi.org/10.3390/su13169072
Sukartini, N., Kanca, I., Budiarta, I., & Sumawidari, I. (2024). The role of ambiance and service in culinary tourism: a case study at d’warung. JCMTS, 3(3), 143-160. https://doi.org/10.58881/jcmts.v3i3.218
Sunaryo, N., Devi, M., Hidayati, L., Denata, Z., & Puspitasari, F. (2022). The analysis of determinant factors of customer preferences on café as a culinary tourism destination in malang. E-Journal of Tourism, 1. https://doi.org/10.24922/eot.v9i1.84037
Tham, A. and Chin, W. (2024). Food, glorious food! the intersection of food cultures and creative tourism in brunei. Southeast Asia a Multidisciplinary Journal, 24(2), 121-133. https://doi.org/10.1108/seamj-10-2023-0076
Venida, V. S. (2000). Old Buildings: An Economist’s View. Philippine Studies, 48(3), 373–391. http://www.jstor.org/stable/42634412
Vrontis, D., Basile, G., Tani, M., & Thrassou, A. (2020). Culinary attributes and technological utilization as drivers of place authenticity and branding: the case of vascitour, naples. Journal of Place Management and Development, 14(1), 5-18. https://doi.org/10.1108/jpmd-03-2020-0024
Vuković, D., Vrontis, D., Shams, S., & Hasan, R. (2021). Guest editorial. Journal of Place Management and Development, 14(1), 1-4. https://doi.org/10.1108/jpmd-11-2020-0107
Yoo, J., Park, J., & Cho, M. (2022). Cocreation of gastronomy experience through cooking classes. International Journal of Contemporary Hospitality Management, 34(9), 3230-3252. https://doi.org/10.1108/ijchm-09-2021-1152
Weightman, G. H. (1986). CHANGING PATTERNS OF INTERNAL AND EXTERNAL MIGRATION AMONG PHILIPPINE CHINESE. Crossroads: An Interdisciplinary Journal of Southeast Asian Studies, 2(3), 83–114. http://www.jstor.org/stable/40860215
World’s oldest Chinatown: Binondo remains alive and well despite pandemic. (2021, February 12). BusinessMirror. https://businessmirror.com.ph/2021/02/12/worlds-oldest-chinatown-binondo-remains-alive-and-well-despite-pandemic/
Yulu, A., & Kapan, K. (2020). The role of tourism in urban conservation: The case of Manila, the Philippines. Journal of Geography, (41), 13–27. https://doi.org/10.26650/JGEOG2020-0011
Zarębski, P. and Zwęglińska-Gałecka, D. (2020). Mapping the food festivals and sustainable capitals: evidence from poland. Sustainability, 12(24), 10283. https://doi.org/10.3390/su122410283
Published
How to Cite
Issue
Section
License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
