DESA WISATA BERKELANJUTAN DI NGLANGGERAN: SEBUAH TAKTIK INOVASI

Ihsan Rahmat, Ashadi Cahyadi

Abstract


Innovation important to achieve sustainable organization. Innovation studies in the tourism sector not yet found a reliable theoretical framework and work system. As a result, 8 Tourism Villages in Gunung Kidul Regency threatened to fail. Desa Wisata Nglanggeran (DWN) is claimed to be growing rapidly due to continuous innovation. This study understands the innovation process in DWN using qualitative methods with the Live-in Program as the case. We adopted the innovation framework as a reference for analyzing field findings. The finding is the workings of the DWN community innovation starting from initiation: formulation of the problem, idea generation, and promotion of ideas. Then the development phase is the development of work concepts. Last phase of execution: marketing and post marketing evaluation. The innovation process can work because driven by many factors: involving many actors, having a solid team, oriented to the needs of tourists, building informal communication, and getting community support. The low competence of human resources, unpreparedness, and risk management are the main obstacles. Implications for the rural tourism innovation literature gets community innovation has a relatively similar working with service innovation. The mobilizing the role of key actors and community support is a typical finding this study. We recommended the importance of developing innovation competencies in tourist villages, linking new access to knowledge, and providing special funds.


Keywords


Indonesia; Innovation; Live-In Program; Rural Tourism

Full Text:

PDF

References


Alam, I. (2014). Moving Beyond The Stage Gate Models for Service Innovation: The Trend and The Future. International Journal of Economic Practices and Theories, Vol. 4, 637-645.

Alam, I., & Perry, C. (2002). A Customer-Oriented New Service Development Process. Journal of Service Marketing, Vol. 16, 515-534.

Booz, Allen, Hamilton (eds) (1982). New products for management for the 1980s. (New York: Booz, Allen & Hamilton)

Bowers, M. R. (1987). Developing New Services for Hospitals: A Suggested Model. Journal of Health Care Marketing, Vol. 7, 35-44.

Carson, D. A., Carson, D. B., & Hodge, H. (2014). Understanding local innovation systems in peripheral tourism destinations. Tourism Geographies, Vol. 16. 457–473.

Cosmaa, S., Pauna, D., Bota, M., & Fleseriu, C. (2014). Innovation: A useful Tool in the Rural Tourism in Romania. Procedia - Social and Behavioral Sciences, Vol. 148, 507-515.

Ettlie, J. E., & Rosenthal, S. R. (2011). Service versus Manufacturing Innovation. Journal of Product Innovation Management, Vol. 28. 285-299.

Fagerberg, J. (2006). Innovation: A Guide to Literature. In J. Fagerberg, D. C. Mowery, & R. R. Nelson (Eds.). The Oxford Handbook of Innovation, (New York: Oxford UniversityPress).

Hanneke, A. H. (2010). Service Innovation: Managing Innovation from Idea Generation to Innovative Offer. (Exser, Dutch centre for service innovation).

Hjalager, A. M. (2002). Repairing Innovation Defectiveness in Tourism. Tourism Management, Vol. 23, 465-474.

Hjalager, A. M. (2010). A review of innovation research in tourism. Tourism Management, Vol. 31, 1-12.

Hjalager, A. M., Huijbens, E. H., Björk, P., Nordin, S., Flagestad, A., & Knútsson, Ö. (2008). Innovation Systems in Nordic Tourism, Nordic Information Center, Oslo.

Hoeber, L., & Hoeber, O. (2012). Determinants of an Innovation Process: A Case Study of Technoiogicai Innovation in a Community Sport Organization. Journal of Sport Management, Vol. 26. 213-223

.

Iizuka, M. (2013). Innovation systems framework: still useful in the new global context? Working papers series: Maastricht Economic and social Research Institute on Innovation and Technology.

Iorio, M., & Corsale, A. (2010), Rural tourism and livelihood strategies in Romania. Journal of Rural Studies, Vol. 26, 152-162.

Lundvall, B-Å (2005) Innovation System Research and Policy. Where It Came from and where It Should Go. Paper, Aalborg University.

López. A., & Ramos, D. (2015). Innovation in Services: The Case of Rural Tourism in Argentina. Emerging Markets Finance & Trade, Vol. 51, 635-646.

Luo, Y. (2016). Development Path for Rural Tourism of Henan Province from the Perspective of Innovation. Asian Agricultural Research, Vol. 8, 39-47.

National Tourism Policy. Open acces to https://www.bappenas.go.id/files/5814/1826/9547/ Paparan_Deputi_Ekonomi.pdfKemenpar,

Novelli, M., Schmitz, B., & Spencer, T. (2006). Networks, Clusters and Innovation in Tourism: A UK Experience. Tourism Management, Vol. 27, 1141–1152.

Polukhina, A. N., & Lezhnin, V. V. (2015). Problems of Rural Tourism Development in Russian Regions. Actual Problems of Economics, Vol. 2, 239-243.

Orfila-Sintes, F., & Mattsson, J. (2007). Innovation Behavior in the Hotel Industry. Omega, Vol. 37, 380–394.

Rafai, C. (2013). Innovation in Rural Tourism: A Model for Hungarian Accommodation Providers. Management & Marketing Challenges for the Knowledge Society, Vol. 8, 747-766.

Read, A. (2000). Determinants of Successful Organisational Innovation: A Review of Current Research. Journal of Management Practice, Vol. 3, 95-119.Rogers (1983).

Rogers, E. M. (1983). Diffusion Innovation. Third Edition. (London: The Free Press).

Rønningen, M. (2010). Innovation in the Norwegian Rural Tourism Industry: Results from a Norwegian Survey. The Open Social Science Journal, Vol. 3, 15-29.

Saren, M. (1994). Refraining the Process of New Product Development: from "Stages" Models to a "Blocks" Framework, Journal of Marketing Management, Vol. 16, 633-643.

Shaker, A. (2007). An Innovative Model of Service Development: A process guide for service managers, The Innovation Journal: The Public Sector Innovation Journal, Vol. 12, 2-18.

Souto, J. E. (2015). Business Model Innovation and Business Concept Innovation as The Context of Incremental Innovation and Radical Innovation. Tourism Management, Vol. 51, 142-155.

Sundboa, J., F. Orfila-Sintes., & F. Sørensen (2007). The Innovative Behaviour of Tourism Firms-Comparative Studies of Denmark and Spain. Research Policy, Vol. 36, 88-106.

Tourism Departement of Yogyakarta Special Region. (2014). Development Study of Rural Tourism in Yogyakarta Special Region. Annual Reports.

Tourism Departement of Yogyakarta Special Region. (2015). Tourism Statistics. Annual reports.

Trianggono, B., Wiloso, P. G., & Sasongko, G. (2018). Pariwisata Dalam Perspektif Actor Network Theory (Studi Kasus Top Selfie Pinusan Kragilan Desa Pogalan, Jawa Tengah, Indonesia. Jurnal Pariwisata Pesona, Vol. 03, 91-104




DOI: https://doi.org/10.26905/jpp.v4i1.2214

Refbacks

  • There are currently no refbacks.




Copyright (c)



Jurnal Pariwisata Pesona

Editorial Office    
Address:Jl. Bandung No. 1 kota Malang 65113  
Phone:+62341580303  
Mobile / Whatsapp:Dhita Paramita A +62 857-2506-0019 
(Operating Hours: Monday - Friday 08.00 - 14.00)
  
Email:[email protected]  
     
Jurnal Pariwisata Pesona has been indexed on:

 


Creative Commons License
Jurnal Pariwisata Pesona is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

web statistics View My Stats