Email this article 
Hide
Show all
PERAN SOSIAL MEDIA TERHADAP DAYA TARIK WISATA “NEPAL VAN JAVA”
Abstract
Butuh Hamlet is one of the hamlets in Magelang Regency which last year went viral because of its beautiful natural scenery. “Netizens” call on social media, especially Instagram, the title “Nepal van Java”, because the natural panorama and the terraced houses follow the contours of the land, similar to the landscape in Nepal. The viral impact of the Butuh Hamlet has increased the number of domestic tourists and slowly the hamlet has turned into a new popular tourist location. This study aims to determine the influence of social media on the increase and attractiveness of the “Nepal van Java” tour or Butuh Hamlet. With the survey method via google form and observation, the authors took a random sample of 60 people with certain criteria, including “netizens” owning a smartphone and being active on social media. Data analysis uses quantitative analysis techniques with a descriptive approach. The results of the study show that social media has a major influence on the tourist attraction of visiting “Nepal van Java”. Instagram has become a social media that plays an important role in promoting this destination. In summary, social media can prove to be a means of short-term promotion for tourism as evidenced by the significant jump in visitors in a short time at “Nepal van Java”.
Keywords
Full Text:
PDFReferences
Adinegara, G. N. J., Sirna, I. K., & Sukmana, I. W. K. T. (2020). MOTIVASI WISATAWAN BERKUNJUNG KE DESA WISATA GUMBRIH, PEKUTATAN, JEMBRANA - BALI. Jurnal Pariwisata Pesona, 5(2), 76–83. https://doi.org/10.26905/jpp.v5i1.3763
Afifah, A., Dewi, R. K., & Suryani, Y. (2019). Menggali Efektifitas Komunikasi Pemasaran Objek Wisata Kota Padang Melalui Instagram. Jurnal Pariwisata Pesona, 4(2). https://doi.org/10.26905/jpp.v4i2.2528
Aldora, M. M., Trihayuningtyas, E., Ardiansyah, I., Setiawan, N. A. N., Lim, A. N., Salsabila, R. A., & Oktaviano, M. R. (2021). Rural Tourism Product Planning “Nepal Van Java”, Dusun Butuh, Magelang Regency. Journal of Tourism Sustainability, 1(1). https://doi.org/10.35313/jtos.v1i1.4
Alfadillah, & Novianti, A. (2020, December 21). Diburu Wisatawan, Ini 5 Tempat Wisata di Indonesia yang Viral di Tahun 2020. Kumparan. https://kumparan.com/kumparantravel/diburu-wisatawan-ini-5-tempat-wisata-di-indonesia-yang-viral-di-tahun-2020-1up1d1ZLsri/full
BPS Kabupaten Magelang. (2020). Luas Wilayah Menurut Kecamatan dan Penggunaannya Tahun 2017. Badan Pusat Statistik. https://magelangkab.bps.go.id/dynamictable/2020/02/14/398/luas-wilayah-menurut-kecamatan-dan-penggunaannya-di-kabupaten-magelang-ha-2015-2018.html
BPS Kabupaten Magelang. (2021). Hasil Sensus Penduduk 2020 Kabupaten Magelang. https://magelangkab.bps.go.id/pressrelease/2021/03/02/154/hasil-sensus-penduduk-2020-kabupaten-magelang.html
Creswell, J. W. (2012). Research Design: Pendekatan Kuantitatif, Kualitatif,dan Mixed (Edisi Ketiga). Pustaka Pelajar.
Felita, P., Siahaja, C., Wijaya, V., Melisa, G., Chandra, M., & Dahesihsari, R. (2016). Pemakaian Media Sosial Dan Self Concept Pada Remaja. Jurnal Ilmiah Psikologi MANASA, 5(1).
Fotis, J., Buhalis, D., & Rossides, N. (2012). Social Media Use and Impact during the Holiday Travel Planning Process. In Information and Communication Technologies in Tourism 2012. https://doi.org/10.1007/978-3-7091-1142-0_2
Hamzah, Y. I., Penelitian, P., Pengembangan, D., Kepariwisataan, K., Pariwisata, K., & Kreatif, D. E. (2013). Potensi Media Sosial Sebagai Sarana Promosi Interaktif Bagi Pariwisata Indonesia. Jurnal Kepariwisataan Indonesia, 8(3).
Imam, H. (2017). Pergeseran Budaya Siber & Visual di Sektor Pariwisata Indonesia. Jurnal Seminar Nasional Seni Dan Desain, 1.
Lo, I. S., & McKercher, B. (2015). Ideal image in process: Online tourist photography and impression management. Annals of Tourism Research, 52. https://doi.org/10.1016/j.annals.2015.02.019
Lufianawati, D. E. T., Ahendyarti, C., & Agustin, T. (2020). Studi Penggunaan Internet oleh Wanita pada Masa Social Distancing di Kota Cilegon. Setrum : Sistem Kendali-Tenaga-Elektronika-Telekomunikasi-Komputer, 9(2). https://doi.org/10.36055/setrum.v9i2.9614
Massie, A. (2020). Kehadiran TikTok di Masa Pandemi (The Presence of TikTok in the Pandemic). SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3633854
Nadda, V. K., Dadwal, S. S., Mulindwa, D., & Vieira, R. (2015). Role of Social Media in Tourism. https://doi.org/10.4018/978-1-4666-8606-9.ch009
Nepal, S. K. (2013). Mountain Tourism and Climate Change: Implications for the Nepal Himalaya. Nepal Tourism and Development Review, 1(1). https://doi.org/10.3126/ntdr.v1i1.7367
Nugraha, A., Sudrajat, R. H., & Putri, B. P. S. (2020). 1558-7738-1-Pb. Fenomena Meme di Media Sosial: Studi Etnografi Virtual Posting Meme pada Pengguna Media Sosial Instagram, Aditya, 17(101).
Nurrizka, A. F. (2018). Peran Media Sosial di Era Globalisasi Pada Remaja di Surakarta (Suatu Kajian Teoritis dan Praktis Terhadap Remaja dalam Perspektif Perubahan Sosial). Jurnal Analisa Sosiologi, 5(1). https://doi.org/10.20961/jas.v5i1.18198
Pertiwi F, N. L. M. (2020, July 20). Dusun Butuh Disebut Mirip Nepal, Inikah Dusun Tertinggi di Magelang? Kompas. https://travel.kompas.com/read/2020/07/21/070000727/dusun-butuh-disebut-mirip-nepal-inikah-dusun-tertinggi-di-magelang-?page=all
Rizki, M., & Pangestuti, E. (2017). Pengaruh Terpaan Media Sosial Instagram terhadap Citra Destinasi dan Dampaknya pada Keputusan Berkunjung (Survei pada Pengunjung Kampung Warna Warni Jodipan, Kota Malang). Jurnal Administrasi Bisnis S1 Universitas Brawijaya, 49(2).
Sampurno, M. B. T., Kusumandyoko, T. C., & Islam, M. A. (2020). Budaya Media Sosial, Edukasi Masyarakat, dan Pandemi COVID-19. SALAM: Jurnal Sosial Dan Budaya Syar-I, 7(5). https://doi.org/10.15408/sjsbs.v7i5.15210
Shrestha, H. P., & Shrestha, P. (2012). Tourism in Nepal: A Historical Perspective and Present Trend of Development. Himalayan Journal of Sociology and Anthropology, 5. https://doi.org/10.3126/hjsa.v5i0.7039
Tafveez, M. (2017). Role of Social Media in Tourism: A Literature Review. International Journal for Research in Applied Science and Engineering Technology, V(XI). https://doi.org/10.22214/ijraset.2017.11099
Umami, Z. (2015). Social Strategy pada Media Sosial Untuk Promosi Pariwisata Daerah Istimewa Yogyakarta. INTERAKSI: Jurnal Ilmu Komunikasi, 4(2). https://doi.org/10.14710/interaksi,4,2,195-201
Walliman, N. (2018). Research Methods: The Basics : 2nd edition. In Routledge (Vol. 18, Issue 4).
Warmayana, I. G. A. K. (2018). Pemanfaatan Digital Marketing dalam Promosi Pariwisata pada Era Industri 4.0. Pariwisata Budaya: Jurnal Ilmiah Agama dan Budaya, 3(2). https://doi.org/10.25078/pba.v3i2.649
Wiridjati, W., & Roesman, R. R. (2018). Fenomena Penggunaan Media Sosial dan Pengaruh Teman Sebaya pada Generasi Milenial Terhadap Keputusan Pembelian. Jurnal Manajemen dan Pemasaran Jasa, 11(2). https://doi.org/10.25105/jmpj.v11i2.2950
DOI: https://doi.org/10.26905/jpp.v6i2.5649
Refbacks
- There are currently no refbacks.
Copyright (c) 2021 Jurnal Pariwisata Pesona
Jurnal Pariwisata Pesona | ||||
| Editorial Office | ||||
| Address | : | Jl. Bandung No. 1 kota Malang 65113 | ||
| Phone | : | +62341580303 | ||
| Mobile / Whatsapp | : | +62 857-2506-0019 (Dhita Paramita A) | ||
| : | pesona.pariwisata@unmer.ac.id | |||
| Jurnal Pariwisata Pesona has been indexed on: | ||||
    | ||||
Jurnal Pariwisata Pesona is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.