Email this article 
Hide
Show all
Memorable cultural tourism experience: blogger narrative analysis
Abstract
Cultural tourism has an important influence on the development of the tourism industry. The travel experience stories of bloggers written through blogs contributed to the initial introduction and impact of other travel planning tours. It can also be used as a reference by tourism agents. However, the travel experience stories of these bloggers have not been structured as themes and memorable experiences. Whereas the core product of the tourism business is a memorable experience. In the perspective of narrative paradigm theory (NPT), a story or narrative is successful as a human communication capable of forming meaning, if it has coherence and truth. . Therefore, this study aims to reveal the narrative structure told by bloggers. So that the meaning and theme of the cultural tourism experience can be understood as a memorable experience. This study uses a qualitative approach with narrative paradigm theory (NPT). The research data as the unit of analysis was collected from the narrative stories of bloggers published on weblogs. Meanwhile, the principle of the grounded theory approach is aimed at uncovering the narrative themes of bloggers. The results of the study explain the narrative of bloggers in cultural tourism that is told through blog pages as narrative rationales because there is coherence and truth so that they form meaning as a positive, enjoyable, and satisfying experience. The category of cultural tourism that bloggers often visit is the category of cultural heritage, such as museums, temple sites, and old buildings, as well as local or traditional villages. The results of this study also found that a series of blogger narratives formed the theme of memorable experiences through cultural tourism, such as spirituality, intellectual national identity, and local uniqueness. Overall this research reveals, the rational structure of the narrative in the blogger's narrative explains the meaning of an impressive experience in cultural tourism as a positive, pleasant, and memorable view that tourists remember after visiting a destination that is categorized as cultural tourism, retold in the form of a story.
Keywords
Full Text:
PDFReferences
Aaker, D. A. (2014). Aaker On Branding. PT Gramedia Pustaka Utama.
Aprilyani, J. (2020). Pemulihan ekonomi di sektor pariwisata jadi program besar pemerintah. Nasional.Kontan.Co.Id. https://nasional.kontan.co.id/news/pemulihan-ekonomi-di-sektor-pariwisata-jadi-program-besar-pemerintah
Ayutthaya, D. H. N. (2018). Embedding memorable experience to customer journey. In IFIP Advances in Information and Communication Technology (Vol. 535, pp. 222–229). https://doi.org/10.1007/978-3-319-99704-9_27
Bosangit, C., McCabe, S., & Hibbert, S. (2009). What is told in travel blogs? Exploring travel blogs for consumer narrative analysis. In In Information and communication technologies in tourism (pp. 61– 71). Amsterdam: Springer.
Buhalis, D. (2020). Technology in tourism-from information communication technologies to eTourism and smart tourism towards ambient intelligence tourism: a perspective article. Tourism Review, 75(1), 267–272. https://doi.org/10.1108/TR-06-2019-0258
Butler, G., Khoo-Lattimore, C., & Mura, P. (2014). Heritage Tourism in Malaysia: Fostering a Collective National Identity in an Ethnically Diverse Country. Asia Pacific Journal of Tourism Research, 19(2), 199–218. https://doi.org/10.1080/10941665.2012.735682
Capterku. (2019). Wisata Jawa Tengah Populer Wajib Kunjung! Captercu.Com. https://catperku.com/travel-video-wisata-jawa-tengah/
Capterku. (2020). Transformasi Sebuah Benteng Vredeburg. Captercu.Com. https://catperku.com/transformasi-sebuah-benteng-vredeburg/
Chandralal, L., Rindfleish, J., & Valenzuela, F. (2014). An Application of Travel Blog Narratives to Explore Memorable Tourism Experiences. Asia Pacific Journal of Tourism Research, June 2014, 37–41. https://doi.org/10.1080/10941665.2014.925944
Cheer, J. M., Belhassen, Y., & Kujawa, J. (2017). The search for spirituality in tourism: Toward a conceptual framework for spiritual tourism. Tourism Management Perspectives, 24, 252–256. https://doi.org/10.1016/j.tmp.2017.07.018
Chen, H., & Rahman, I. (2018). Cultural tourism: An analysis of engagement, cultural contact, memorable tourism experience and destination loyalty. Tourism Management Perspectives, 26, 153–163. https://doi.org//10.1016/j.tmp.2017.10.006
Delgadillo, & Escalas. (2004). Narrative word-of_mouth communication: Exploring memory and attitude effects of consumer storytelling. Advances in Consumer Research, 31, 186–192.
Dias, C. (2019). Memorable tourism experience design an effective destination marketing tool. In Anatolia (Vol. 30, Issue 4, pp. 626–628). https://doi.org/10.1080/13032917.2019.1668727
Dubois, E. (2015). The strategic opinion leader: Personal influence and political networks in a hybrid media system. ethos.bl.uk. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.712000
Duntley, M. (2015). Spiritual Tourism and Frontier Esotericism at Mount Shasta, California. International Journal for the Study of New Religions, 5(2), 123–150. https://doi.org/10.1558/ijsnr.v5i2.26233
Fahmianhar. (2020). Gunung Tidar Magelang, Legenda Dibalik Hutan Cemara. Fahmianhar.Com. https://fahmianhar.com/gunung-tidar-magelang-legenda-dibalik-hutan-cemara/
Fisher, W. R. (1984). Narration as a human communication paradigm: The case of public moral argument. Communication Monographs, 51(1), 1–22. https://doi.org/10.1080/03637758409390180
Fisher, W. R. (1985). The narrative paradigm: An elaboration. Communication Monographs, 52(4), 347–367. https://doi.org/10.1080/03637758509376117
Fisher, W. R. (1988). The Narrative Paradigm and the Interpretation and Assessment of Historical Texts. Argumentation and Advocacy, 25(2), 49–53. https://doi.org/10.1080/00028533.1988.11951383
Gelter, J., Lexhagen, M., & Fuchs, M. (2020). A meta-narrative analysis of smart tourism destinations: implications for tourism destination management. https://doi.org/10.1080/13683500.2020.1849048
Hall, M. C. (2006). Travel and journeying on the sea of faith: Perspectives from religious humanism. In & D. H. O. D. J. Timothy (Ed.), Tourism, religion and spiritual journeys (p. 65). Routledge.
Hariyanto, O. I. B. (2016). Destinasi wisata budaya dan religi di Cirebon. Ecodemica, 4(214–222).
Hidayat, D., Hafiar, H., Anisti, A., & Suhartini, T. (2019). Tofu Product Branding for Culinary Tourism of Sumedang, Indonesia. Komunikator, 11(2). https://doi.org/10.18196/jkm.112022
Huang, D. (2017). Wayang Jogja Night Carnival 2017, Malam Puncak HUT 261 Yogyakarta. Dedyhuang.Com. https://deddyhuang.com/2017/10/11/wayang-jogja-night-carnival-2017/
Huang, D. (2019). Rora Ake Dango, Ritual Sakral Leluhur di Tidore. Dedyhuang.Com. https://deddyhuang.com/2019/04/08/rora-ake-dango-2/
Huertas, A., & Marine-Roig, E. (2015). Destination Brand Communication Through the Social Media: What Contents Trigger Most Reactions of Users? BT - Information and Communication Technologies in Tourism 2015 (I. Tussyadiah & A. Inversini (eds.); pp. 295–308). Springer International Publishing.
Jelincic, D. (2017). Creating a heritage tourism experience. The power of the senses. In Etnoloska Tribina (Vol. 47, Issue 40, pp. 109–126). https://doi.org/10.15378/1848-9540.2017.40.03
Kent, M. L. (2015). The power of storytelling in public relations: Introducing the 20 master plots. Public Relations Review, 41(4), 480–489. https://doi.org/10.1016/j.pubrev.2015.05.011
Kujawa, J. (2017). Spiritual tourism as a quest. Tourism Management Perspectives, 24, 193–200. https://doi.org/10.1016/j.tmp.2017.07.011
Law, R., Buhalis, D., & Cobanoglu, C. (2014). Progress on information and communication technologies in hospitality and tourism. International Journal of Contemporary Hospitality Management, 26(5), 727–750. https://doi.org/10.1108/IJCHM-08-2013-0367
Leu, J., Chi, Y., Chang, S., & Shih, W. (2005). BRAINS : Blog Rendering and Accessing INstantly System. International Conference on Wireless And Mobile Computing, Networking And Communications, 2005., 1–4.
Lin, P. M. C., Tung, V. W. S., Qiu Zhang, H., & Gu, Q. (2018). Tourist Experience on Memorable Hospitality Services. Journal of China Tourism Research, 14(2), 123–145. https://doi.org/10.1080/19388160.2018.1455613
Luo, Q., & Zhong, D. (2015). Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites. Tourism Management, 46, 274–282. https://doi.org/10.1016/j.tourman.2014.07.007
Magno, F., & Cassia, F. (2018). The impact of social media influencers in tourism. Anatolia, 29(2), 288–290. https://doi.org/10.1080/13032917.2018.1476981
Mastorakis, G., Trihas, N., Perakakis, E., & Kopanakis, I. (2015). E-CRM in tourism exploiting emerging information and communication technologies. Anatolia, 26(1), 32–44. https://doi.org/10.1080/13032917.2014.902767
Mgxekwa, B. (2019). A typology of memorable experience at Nelson Mandela heritage sites. Journal of Heritage Tourism, 14(4), 325–339. https://doi.org/10.1080/1743873X.2018.1527339
Monsores, N., Lopes, C., Bezerra, E. M. B., & Silva, N. L. (2016). Netnography and the bioethical analysis of therapeutic tourism blogs for stem cells. Ciencia e Saude Coletiva, 21(10), 3049–3059. https://doi.org/10.1590/1413-812320152110.16422016
Moscardo, G. (2010). Chapter 3. The Shaping of Tourist Experience: The Importance of Stories and Themes (M. Morgan, P. Lugosi, & J. R. B. Ritchie (eds.); pp. 43–58). Channel View Publications. https://doi.org/doi:10.21832/9781845411503-006
Mura, P. (2015). Perceptions of authenticity in a Malaysian homestay – A narrative analysis. Tourism Management, 51, 225–233. https://doi.org/https://doi.org/10.1016/j.tourman.2015.05.023
Mura, P., & Sharif, S. P. (2017). Narrative analysis in tourism: a critical review. Scandinavian Journal of Hospitality and Tourism, 17(2), 194–207. https://doi.org/10.1080/15022250.2016.1227276
Nicola, J. R. (2018). TATTOO TELEVISION : A RHETORICAL ANALYSIS OF MIAMI INK VIA NARRATIVE PARADIGM THEORY. 4(1), 17–27.
Özel, Ç. H., & Kozak, N. (2012). Motive Based Segmentation of the Cultural Tourism Market: A Study of Turkish Domestic Tourists. Journal of Quality Assurance in Hospitality and Tourism, 13(3), 165–186. https://doi.org/10.1080/1528008X.2012.645199
Palmer, C. (2005). An ethnography of englishness: Experiencing identity through tourism. Annals of Tourism Research, 32(1), 7–27.
Palmer, Catherine. (1999). Tourism and the symbols of identity. Tourism Management, 20(3), 313–321. https://doi.org/10.1016/S0261-5177(98)00120-4
Park, H. (2010). Heritage tourism: Emotional journeys into nationhood. Annals of Tourism Research, 37(1), 116.
Pavlí, A. (2014). Development of Social Media Strategies in Tourism Destination. International Conference on Strategic Innovative Marketing-IC-SIM, 175, 358–366. https://doi.org/10.1016/j.sbspro.2015.01.1211
Pearce, & Packer. (2013). Minds on the move: New links from psychology to tourism. Annals of Tourism Research, 40, 386–411.
Prasetyo, A. (2010). Apa Itu Alexa ? Agungprsetyo.Net. https://agungprasetyo.net/artikel/apa-itu-alexa/
Prentice, R. (2007). Museum Management and Curatorship Experiential Cultural Tourism : Museums & the Marketing of the New Romanticism of Evoked Authenticity Experiential Cultural Tourism : Museums & the Marketing of the New Romanticism of Evoked Authenticity. Museum Management and Curatorship, 19(February 2013), 5–26.
Priyanto, & Safitri, D. (2016). Pengembangan Potensi Desa Wisata Berbasis Budaya Tinjauan Terhadap Desa Wisata Di Jawa Tengah. Jurnal Vokasi Indonesia, 4(1), 76–84.
Purnomo, A., & Putikadyanto, A. (2019). Kegiatan Keagamaan Dan Pamali Hari Kamis Berjualan Di Kabupaten Pasuruan Kedekatan masyarakat Kabupaten. 1, 1–11.
Rahayu, A. (2020). Siran Pers : Kearifan Lokal Potensial sebagai Modal untuk Membangun Pariwisata Berkelanjutan. Kemenparekraf.Go.Id. https://www.kemenparekraf.go.id/post/siaran-pers-kearifan-lokal-potensial-sebagai-modal-untuk-membangun-pariwisata-berkelanjutan
Robledo, M. A. (2015). Tourism of spiritual growth as a voyage of discovery. In & T. R. ( In D. Chambers (Ed.), Tourism research frontiers: Beyond the boundaries of knowledge. Tourism social science series, (pp. 71–78). Emerald Group Publishing Limited.
Roque, V., & Raposo, R. (2016). Social media as a communication and marketing tool in tourism: an analysis of online activities from international key player DMO. Anatolia, 27(1), 58–70. https://doi.org/10.1080/13032917.2015.1083209
Roth-Cohen, O., & Lahav, T. (2018). Going undercover: Online domestic tourism marketing communication in closed and open Facebook groups. Journal of Vacation Marketing, 25(3), 349–362. https://doi.org/10.1177/1356766718796054
Sasmita, L. (2016). Meriahnya Perayaan Festival Bahari Kepri 2016 di Tanjungpinang. Linasasmita.Com. https://www.linasasmita.com/2016/11/meriahnya-perayaan-festival-bahari.html
Sasmita, L. (2018). Gonggong Kuliner Khas Kepri yang Enak dan Lezat. Linasasmita.Com. https://www.linasasmita.com/2018/04/gonggong-kuliner-khas-kepri-yang-enak.html
Setyaharini, O. (2019). Pedoman Pengembangan Wisata Sejarah dan Budaya.
Sthapit, E. (2017). Exploring tourists’ memorable food experiences: a study of visitors to Santa’s official hometown. Anatolia, 28(3), 404–421. https://doi.org/10.1080/13032917.2017.1328607
Sthapit, E. (2019). Extending the memorable tourism experience construct: an investigation of memories of local food experiences. Scandinavian Journal of Hospitality and Tourism, 19(4), 333–353. https://doi.org/10.1080/15022250.2019.1689530
Stone, M. (2018). Elements of Memorable Food, Drink, and Culinary Tourism Experiences. Journal of Travel Research, 57(8), 1121–1132. https://doi.org/10.1177/0047287517729758
Stubb, C., Nyström, A. G., & Colliander, J. (2019). Influencer marketing: The impact of disclosing sponsorship compensation justification on sponsored content effectiveness. Journal of Communication Management, 23(2), 109–122. https://doi.org/10.1108/JCOM-11-2018-0119
Teguh, F. (2020). Siran Pers : Kearifan Lokal Potensial sebagai Modal untuk Membangun Pariwisata Berkelanjutan. Kemenparekraf.Go.Id. https://www.kemenparekraf.go.id/post/siaran-pers-kearifan-lokal-potensial-sebagai-modal-untuk-membangun-pariwisata-berkelanjutan
Timothy, D. J. (2014). Contemporary cultural heritage and tourism: Development issues and emerging trends. Public Archaeology, 13(1–3), 30–47. https://doi.org/10.1179/1465518714Z.00000000052
Tung, V. W. S., & Ritchie, J. R. B. (2011). Exploring the essence of memorable tourism experiences. Annals of Tourism Research, 38(4), 1367–1386. https://doi.org/10.1016/j.annals.2011.03.009
Tussyadiah, & Fesenmaier. (2008). Marketing places through first-person stories—An analysis of Penn_sylvania Roadtripper Blog. Journal of Travel & Tourism Marketing, 25((3–4), 299–311.
Uzunoǧlu, E., & Misci Kip, S. (2014). Brand communication through digital influencers: Leveraging blogger engagement. International Journal of Information Management, 34(5), 592–602. https://doi.org/10.1016/j.ijinfomgt.2014.04.007
Virustraveling. (2015). Belajar Hidup Harmonis di Maha Vihara Maitreya. Virustraveling.Com. https://virustraveling.com/belajar-hidup-harmonis-di-maha-vihara-maitreya
Virustraveling. (2017). Trip Perdana ke Tana Toraja bareng Cumilebay. Virustraveling.Com. https://virustraveling.com/trip-perdana-ke-tana-toraja
Volo, S. (2010). Bloggers’ reported tourist experiences: Their utility as a tourism data source and their effect on prospective tourists. Journal of Vacation Marketing, 16(4), 297–311. https://doi.org/10.1177/1356766710380884
West, & Lynn. (2009). Pengantar Teori Komunikasi , Analisis Dan Aplikasi. Salemba Humanika.
Widiatmoko, H. (2019). Pasar Kain Tenun Ruteng, Etalase Warisan Budaya Flores. Haniwidiatmoko.Com. https://www.haniwidiatmoko.com/pasar-kain-tenun-ruteng-etalase-warisan-budaya-flores/
Wilbur, D. (2019). Understanding the Propagandist’s Narrative: Applying the Narrative Paradigm Theory to Peer-to-Peer Propaganda. SAGE Research Methods. https://doi.org/10.4135/9781526495013
Yeoh, B., & Kong, L. (1996). The notion of place in the construction of history, nostalgia and heritage in Singapore. Singapore Journal of Tropical Geography, 17(1), 52–63.
Zare, S. (2019). Cultural influences on memorable tourism experiences. Anatolia, 30(3), 316–327. https://doi.org/10.1080/13032917.2019.1575886
Zhong. (2017). A model of memorable tourism experience: The effects on satisfaction, affective commitment, and storytelling. Tourism Analysis, 22(2), 201–217. https://doi.org/10.3727/108354217X14888192562366
Zhong, Y. Y. (Susan), Busser, J., & Baloglu, S. (2017). A model of memorable tourism experience: The effects on satisfaction, affective commitment, and storytelling. Tourism Analysis, 22(2), 201–217. https://doi.org/10.3727/108354217X14888192562366
DOI: https://doi.org/10.26905/jpp.v7i1.6387
Refbacks
- There are currently no refbacks.
Copyright (c) 2022 Jurnal Pariwisata Pesona
Jurnal Pariwisata Pesona | ||||
| Editorial Office | ||||
| Address | : | Jl. Bandung No. 1 kota Malang 65113 | ||
| Phone | : | +62341580303 | ||
| Mobile / Whatsapp | : | +62 857-2506-0019 (Dhita Paramita A) | ||
| : | pesona.pariwisata@unmer.ac.id | |||
| Jurnal Pariwisata Pesona has been indexed on: | ||||
    | ||||
Jurnal Pariwisata Pesona is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.