Email this article 
Hide
Show all
Halal tourism: the approach to central java’s tourism destinations development by mean of entrepreneur orientation
Abstract
This study aims to analyze and explain the effect of entrepreneurial orientation (innovation and risk-taking) in encouraging the implementation of halal tourism. The predicted results suggest that this research will be useful in the development of Indonesian halal tourist destinations, as well as a starting point for future studies. The Central Java region is the location of this explanatory research. There are 516 tourist sites in Central Java that are included in this survey. In this study, 120 ODTWs from various regions in Central Java participated. To analyze the data collected from the questionnaires, a statistical approach known as Sem PLS was used. The Likert scale ranges from 1 to 5. The results of the analysis show that innovation and risk-taking have a significant positive effect on competitive advantage. innovation does not have a significant positive effect on the implementation of halal tourism but risk-taking has a significant positive effect on the implementation of halal tourism. The implementation of halal tourism has a significant effect on competitive advantage. The competitive advantage of tourist destinations can be built from innovation and the ability to take risks.
Keywords
Full Text:
PDFReferences
Al-Ansi, A., & Han, H. (2019). Role of halal-friendly destination performances, value, satisfaction, and trust in generating destination image and loyalty. Journal of Destination Marketing and Management, 13(May 2019), 51–60. Elsevier Ltd. Retrieved from https://doi.org/10.1016/j.jdmm.2019.05.007
Alwi, T., & Handayani, E. (2018). Keunggulan Bersaing Ukm Yang Dipengaruhi Oleh Orientasi Pasar Dan Inovasi Produk. Jurnal Pengembangan Wiraswasta, 20(3), 193.
Battour, M., & Ismail, M. N. (2016). Halal tourism: Concepts, practises, challenges and future. Tourism Management Perspectives, 19, 150–154. Elsevier Ltd. Retrieved from http://dx.doi.org/10.1016/j.tmp.2015.12.008
Battour, M. M., Ismail, M. N., & Battor, M. (2010). Toward a halal tourism market. Tourism Analysis, 15(4), 461–470.
Battour, M., Salaheldeen, M., & Mady, K. (2022). Halal tourism: exploring innovative marketing opportunities for entrepreneurs. Journal of Islamic Marketing, 13(4), 887–897.
Chesbrough, H. (2007). Business model innovation: It’s not just about technology anymore. Strategy and Leadership, 35(6), 12–17.
El-Gohary, H. (2020). Coronavirus and halal tourism and hospitality industry: Is it a journey to the unknown? Sustainability (Switzerland), 12(21), 1–26.
Fathurrahim. (2020). Pariwisata NTB dalam Lingkaran Covid-19. E-jurnal Binawakya, 2507(February), 1–9.
Henderson, J. C. (2016). Halal food, certification and halal tourism: Insights from Malaysia and Singapore. Tourism Management Perspectives, 19, 160–164. Elsevier Ltd. Retrieved from http://dx.doi.org/10.1016/j.tmp.2015.12.006
Khalifa, G. S. A. (2020). Factors affecting tourism organization competitiveness: Implications for the Egyptian tourism industry. African Journal of Hospitality, Tourism and Leisure, 9(3), 116–130.
Moshin, A., Brochado, A., & Rodrigues, H. (2020). Halal tourism is traveling fast: Community perceptions and implications. Journal of Destination Marketing and Management, 18(September), 100503. Elsevier Ltd. Retrieved from https://doi.org/10.1016/j.jdmm.2020.100503
Musa, G., Mohezar Ali, S., & Moghavvemi, S. (2016). Understanding Islamic (Halal) Tourism Through Leiperrs Tourism System. SSRN Electronic Journal, (November 2017).
Na, Y. K., Kang, S., & Jeong, H. Y. (2019). The effect of market orientation on performance of sharing economy business: Focusing on marketing innovation and sustainable competitive advantage. Sustainability (Switzerland), 11(3).
O’Dwyer, M., Gilmore, A., & Carson, D. (2009). Innovative marketing in SMEs. European Journal of Marketing, 43(1), 46–61.
Oktadiana, H., Pearce, P. L., & Li, J. (2020). Let’s travel: Voices from the millennial female Muslim travellers. International Journal of Tourism Research, 22(5), 551–563.
Riduan. (2006). Metode dan Teknik Menyusun Tesis. Bandung: Alfabeta.
Samori, Z., Ishak, A. H., & Kassan, N. H. (2014). Understanding the Development of Halal Food Standard: Suggestion for Future Research. International Journal of Social Science and Humanity, 4(6), 482–486.
Sholehuddin, M. S., Munjin, M., & Adinugraha, H. H. (2021). Islamic Tradition and Religious Culture in Halal Tourism: Empirical Evidence from Indonesia. IBDA` : Jurnal Kajian Islam dan Budaya, 19(1), 79–100.
Sugiyono. (2016). Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.
Wilson, J. A. J., Belk, R. W., Bamossy, G. J., Sandikci, Ö., Kartajaya, H., Sobh, R., Liu, J., et al. (2013). Crescent marketing, Muslim geographies and brand Islam: Reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4(1), 22–50.
DOI: https://doi.org/10.26905/jpp.v7i2.7608
Refbacks
- There are currently no refbacks.
Copyright (c) 2022 Jurnal Pariwisata Pesona
Jurnal Pariwisata Pesona | ||||
| Editorial Office | ||||
| Address | : | Jl. Bandung No. 1 kota Malang 65113 | ||
| Phone | : | +62341580303 | ||
| Mobile / Whatsapp | : | +62 857-2506-0019 (Dhita Paramita A) | ||
| : | pesona.pariwisata@unmer.ac.id | |||
| Jurnal Pariwisata Pesona has been indexed on: | ||||
    | ||||
Jurnal Pariwisata Pesona is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.