MODEL INOVASI SISTEM PEMASARAN PERBANKAN SYARIAH BERBASIS FLOATING MARKET UNTUK PENCIPTAAN DAYA SAING (MODEL OF ISLAMIC BANKING MARKETING INNOVATION SYSTEMS BASED ON FLOATING MARKET FOR CREATION COMPETITIVENESS)

Diana Sulianti K. Tobing, Moehammad Fathorazzi, Gusti Ayu Wulandari

Abstract


Abstract

Government in implementing policies dual banking system in fact is still unrealized, whereas considerablemarket potential with many established Islamic banks. One solution offered is a marketing system innovationin Islamic banking market floating base. The purpose of this study identifies spiritual and floating marketbehavior and determine the factors that influence the customers decision in choosing Islamic banks based onpersonal and social nature. The study population is Islamic bank customers located in the region of Jember,Bondowoso, Situbondo, and Banyuwangi with a sample of 200 people. The research method used logisticregression analysis. The results achieved are the majority of customers are female, in the productive age, andemployees. The majority of customers are in a group associated with Islamic banks and conventional.


Keywords



References


Daftar Pustaka

Al Rasyid, Harun, 1998, Teknik Penarikan Sampel dan Penyusunan Skala (Materi Kuliah Program Pasca Sarjana Universitas Padjajaran), Bandung: Diklat Perkuliahan.

Ascaraya, Diana Yumanita, 2008, Comparing The Efficiency of Islamic Banks in Malaysia And Indonesia, Buletin Ekonomi Moneter dan Perbankan, Vol. 11, No.2.

Astiyah, Siti dan Jardine A. Husman (2006), Fungsi Intermediasi Dalam Efisiensi Perbankan di Indonesia: Deviasi Fungsi Provi, Buletin Ekonomi Moneter dan Perbankan, Volume 8, No. 4, Hal 529-543, Bank Indonesia, Jakarta,.

Bank Indonesia, 2008, Kebijakan Akselerasi Pengembangan Perbankan Syariah 2007-2008".

Bank Indonesia, Direktorat Perbankan Syariah Indonesia, 2008, Statistik Perbankan Syariah (Islamic Banking Statistics).

Bank Indonesia, 2013, Outlook Perbankan Syariah 2013.

Berry, Leonard L, dan Parasuraman A., 1997, Listening to The Customers the Concept of a Service Quality Information System, Sloan Management Review, hal 65-76.

Chiou, Jyh-Shen dan Cornelia Droge, 2006, Service Quality, Trust, Specific Asset Investment. And Expertise: Direct and Indirect Effects in a Satisfaction-Loyalty Framework , Journal of The Academy of Marketing Science, Volume34, No.4, pages 613-627.

Ferdinan, Augusty, 2000, Structural Equation Modelling dalam Penelitian Manajemen; Semarang; Badan Penerbit Universitas Diponegoro.

Iskandar, T, 2007, Mengejar Loyalitas Beternak di SBI, Info

Bank; No. 334, Vol.XXIX.

Ghafur, Muhammad, 2007, Potret Perbankan SyariahTerkini (Kajian Kritis Perkembangan Perbankan Syariah), Biruni Press, Yogyakarta.

Kasman, Adnan dan Evrim Turgutlu, 2007, A Comparison of Chance-constrained DEA and Stochastic Frontier Analysis: An Application to The Turkish Life Insurance Industry 8 Turkiye Ekonometri ve Istatik Kongresi, Inonu Universitas Malayta,

Kotler dan Keller, 2007, Manajemen Pemasaran: edisi Bahasa Indonesia, PT. Macanan Jaya Cemerlang

Muhammad, 2005, Manajemen Bank Syariah, Penerbit UPP AMP YKPN, Yogyakarta.

Nazir, M, 1998, Metode Penelitian, Ghalia Indonesia. Nuraini R, EKa, 2003, Bank Syariah: Perbandingannya dengan Bank Konvensional, Keunggulan dan Harapannya, Usahawan, LMFE UI, Jakarta.

Purwohedi, Unggul dan Imam Ghozali, 2006, Designingthe Balance Scorecard Weight On Syariah Bank Branches Trought Performance Measurement (an Empirical Study on Bank Syariah Mandiri), Simposium Nasional Akuntansi, Padang.

Raphael, Iheke Onwuchekwa, 2008, Technical Efficiency of Cassava Farmers in South Eastern Nigeria: Stohastic Froentier Approach, Agricultural Journal 3 (2): 152-156.

Sekaran, Uma, 2006, Research Methods For Bussiness: Metodologi Penelitian Untuk Bisnis. Edisi bahasa Indonesia, Penerbit Salemba Empat.

Siagian, D, dan Sugiarto, 2002, Metode Statistik untuk Bisnis dan Ekonomi, PT. Gramedia Pusaka Utama, Jakarta.

Singarimbun, M dan Sofyan Effendi, Metode Penelitian Survei, Jakarta, LP3ES.

Sugiyono, 2002, Statistik Untuk Penelitian, Bandung, Alfabeta.

Sumarni, M, Salamah, 2005, Metodologi Penelitian Bisnis, Penerbit Andi Jogjakarta.,

Tjiptono, Fandy, 2005, Pemasaran Jasa, Cetakan Pertama, Bayumedia Publishing, Malang, Jawa timur.

Tsuokatos, E, and Graham K. Rand (2006), Path Analysis of Perceived Service Quality, Satisfaction and Loyality in Greek Insurance, Internasional Journal of Managing Service Quality, Vol 16. No. 5, pp.501-519.,

Umar, Husein. 2002. Riset Pemasaran dan Perilaku Konsumen, Jakarta: Gramedia Pustaka Utama Widarjono, Agus (2005), Ekonometrika: Teori dan Aplikasi untuk ekonomi dan bisnis, Ekonisia, Yogyakarta.

Wijayanto, Setyo Hari, 2008, Structural Equation Modelling dengan Lisrel 8.8 Konsep dan Tutorial, Graha Ilmu, Yogyakarta.

Yaumidin, Umi Karomah, 2007, Efficiency In Islamic Banking: A non-Parametric Approach, Buletin Ekonomi Moneter dan Perbankan.

Yusdani, 2005,Perbankan Syariah Berbasis Floating Market, Millah vol.IV, No. 2.


Full Text: pdf

Refbacks

  • There are currently no refbacks.





WhatsApp Image 2019-11-11 at 20.13.38.jpegWhatsApp Image 2019-06-12 at 16.37.31

>


Journal of Finance and Banking

Diploma Program of Banking and Finance
Faculty of Economics and Business University of Merdeka Malang

Mailing Address:

2nd-floor Banking and  Finance Building, Terusan Raya Dieng Street No.57 Malang, 65146, East Java, Indonesia
Phone/WhatsApp: +628123321664; Fax. +62 341 580511
Email: jkpunmermlg@yahoo.com


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.