Implementasi master strategi dalam menciptakan nilai publik pada PDAM TKR Kabupaten Tangerang

Arsid Arsid, Ida Widianingsih, Heru Nurasa, Entang Adhy Muhtar

Abstract


The main problem faced by PDAM TKR Tangerang Regency is the low coverage of drinking water services for domestic customers or the community. Whereas services for non-domestic customers such as companies and apartments, Tangerang TKR PDAM is considered to have provided good and optimal services. The service provided by the Tangerang Regency TKR PDAM is done unevenly. This problem can be found in the difference in service quality between domestic and non-domestic consumers. This study focuses on the problem of less than optimal service to domestic customers by the Tangerang TKR PDAM. Public value theory by Mark Moore becomes the basic theory used to measure the success of a company in providing good and optimal service to the community. Company achievements are assessed in terms of service, results and trust. The strategy needed to realize this public value is the Strategy Master initiated by Higgins which includes corporate strategy, business strategy, functional strategy and enterprise strategy. This study recommends that to realize a good and optimal Public Value, Tangerang Regency TKR PDAM is deemed necessary to use the Strategy Master in its entirety and comprehensively in an effort to serve the community as domestic customers.

DOI: https://doi.org/10.26905/pjiap.v4i1.2411


Keywords


Service Strategy; Master Strategy; Public Value

References


Abidin, S.Z. (2006). Dinamika Reformasi dan Revitalisasi di Indonesia. Jakarta: Suara Bebas.

Chandler, R.C. & Plano, J.C. (1988). The Public Administration Dictionary. California: ABC-Clio.

David, F.R. (2009). Manajemen Strategis. Jakarta: Salemba Empat.

Hidayat, L. M. (2007). Reformasi Administrasi: Kajian Komparatif Pemerintahan Tiga Presiden. Jakarta: PT. Gramedia Pustka Utama.

Higgins, JM. (1985). Strategy, New York: CBS College Publishing.

Ibrahim, A. (2008). Teori dan Konsep Pelayanan Publik Serta Implementasinya. Jakarta: Mandar Maju.

Manulang, M. (1990). Dasar‐Dasar Manajemen. Jakarta: Ghalia Indonesia.

Moore, M. H. (1995). Defining Public Value. In Creating Public Value. London: Harvard University Press.

O'Flynn, J. (2007). From New Public Management to Public Value: Paradigmatic Change and Managerial Implications.The Australian Journal of Public Administration.

Purwanto, D. (2006). Komunikasi Bisnis. Edisi Ketiga. Jakarta: Penerbit Erlangga.

Quinn, M. (1990). Qualitative Evaluation & Research Methods, California: SAGE Publications, Inc.

Rusli, B. (2014). Isu-Isu Krusial Administrasi Publik Kontemporer. Bandung: Lepsindo.

Saluhu. J, (1996). Pengambilan Keputusan Stratejik: untuk Organisasi Publik dan Organisasi Nonprofit. Jakarta: PT. Grasindo.

Shafritz, JM. & Russel. E.W. (1997). Introducing Public Administration. New York: Longman.

Sule, ET. (2009). Pengantar Manajemen. Jakarta: Kencana Perdana Media Goup.

Sutrisno, T. & Suciastuti, E. (2002). Teknologi Penyediaan Air Bersih. Jakarta: Rineka Cipta.

Taufiqurokhman. (2016). Manajemen Strategik, Jakarta: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Prof. Dr. Moestopo Beragama

Tjiptono, F. (1997). Strategi Pemasaran. Yogyakarta: Andi Offset Yogyakarta.

Zauhar, S. (1996). Reformasi Administrasi: Konsep, Dimensi dan Strategi. Jakarta: Bumi Aksara.


Full Text: PDF

Refbacks

  • There are currently no refbacks.


Lisensi Creative Commons

Copyright of Publisia: Jurnal Ilmu Administrasi Publik ISSN 2541-2 515 (print), ISSN 2 541-2035 (online). Publisia: Jurnal Ilmu Administrasi Publik) is licensed under a Creative Commons Attribution 4.0 license

P-JIAP Stats