Innovations in community-based tourism destination development in the purwantoro working group 3 area
DOI:
https://doi.org/10.26905/abdikata.v1i02.16964Keywords:
community-based tourism, community empowerment, destination innovation, digital promotion, sustainabilityAbstract
This community service program aimed to strengthen community-based tourism destination innovation in the Purwantoro Working Group 3 area through destination management capacity building, experience-based tour package development, and digital promotion optimization. This revised manuscript defines Pokja 3 Purwantoro as a community partner involving destination managers, community leaders, local business actors, and digital promotion volunteers. The program used a participatory approach consisting of problem identification, local potential mapping, Focus Group Discussion (FGD), training, mentoring, innovation implementation, monitoring, and evaluation. The evaluation was designed by comparing baseline and post-program conditions using indicators of managerial capacity, number of tour package prototypes, digital promotion outputs, local business participation, and sustainability planning. The program produced initial outputs in the form of improved understanding of destination management, thematic tour package prototypes, clearer community role division, and digital promotion planning. However, claims related to increased visits and income should be supported by numeric evidence from visitor records, sales recapitulation, social media analytics, or monitoring documents. Therefore, the main contribution of this activity lies in an operational model of destination innovation that integrates community empowerment, tourism product innovation, and digital promotion as a basis for more competitive and sustainable destination development.
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