The Factors Impacting Customer Intention to Engage in E-Sport Games
DOI:
https://doi.org/10.26905/icgss.v8i1.12604Keywords:
E-sports, Online Behavior, Game Characteristics, Intention to engage in e-sports gamesAbstract
E-sports is a new industry derived from online games. On November 18, 2003, China officially approved e-sports as the 99th sports event in China, and e-sports has since entered the regular operation and development system. The sports industry is a new type with great market potential and development prospects. The development of the economy has made e-sports a demand, and the development of e-sports has also promoted the development of new market patterns and comprehensive industries. This study aims to find the factors influencing consumers' intention to engage in e-sports games. The quantitative method based on questionnaires is applied. Descriptive statistics such as frequency, percent frequency, mean, and standard deviation are introduced. Various inferential statistical methods are used to test the hypothesis, particularly the Independent Sample t-test, the One-way ANOVA, and the Multiple Regression Analysis. The results gained from the study show that differences in Demographic Factors in terms of Gender, Age, Educational Level, and Hometown generate differences in Intention to engage in E-sports. Regarding Online Behavior, all aspects of Online Behavior generate differences in Intention to Engage in E-sport Games. The Semi-Log Linear Regression Analysis shows that Action and Casual Games have played an essential role in the Intention to Engage in E-sport Games. However, the former is more effective than the latter. Therefore, all the research results obtained are conducive to developing the theory. The demographic factor is crucial to the rapid growth of e-sports as it is the main factor determining the audience of e-sports. Only customers with the largest market share can rapidly develop under numerous factors.
Downloads
References
Cunwang, C. (2018). Analysis of theoretical reasons for the rapid development of the e-sports industry in China. Sports Science and Technology Literature Bulletin, 26(5), 2.
Chen, M., Wang, P., & Zhang, C. (2021). An Empirical study on the influencing factors of e-sports users' Consumption Behavior: Based on SOR Theory [J]. Journal of Physical Adult Education, 037(005), 23-31.
Dai, S. (2023). The sustainable development of the e-sports industry in China research [D]. Anhui University of Engineering DOI: CNKI: CDMD: 2.1015.559986.
Gamelook. (2015). www.gamelook.com.cn. Retrieved 12 2023, from www.gamelook.com.cn: http://www.gamelook.com.cn/2015/11/233776
Guo, B. (2015). Research on the development countermeasures of Chinese E-sports Clubs from the perspective of scientific development concept - taking data project as an example. Sports Time and Space (2).
He, X., Xu, Y., Tang, G., & Zou, X. (2005). On the development and strategy of e-sports. Journal of Shaoyang University: Natural Science Edition, 2(3), 3.
Liang, S. & Zou, Z. (2019). Development trend and Strategy analysis of the Chinese e-sports industry. Market Forum, 3(3).
Liu, L. (2007). Small group VS big environment: On the core charm of online games [J]. Programmer: Game Creation, 4 (12).
Liu, L. & Shi, X. (2021). Study the influence mechanism of e-sports users' participation behavior intention in China [J]. Journal of Shandong University of Physical Education, 2021, 37(1), 10.
Wang Xiangdong, Zhao Yuheng, & Yang Min. (2019). Current Trend Characteristics of e-sports network broadcast platforms. Contemporary Sports Science and Technology, 9(14), 3.
Wang Yichun, Wang Qiuyang. Analysis of Chinese e-sports industry users [J]. [2023-09-26].
Wang, C. (2013). Research on Dynamic Balance in the core of online game design [D]. Shaanxi University of Science and Technology.
Wei, H., Fan, C., Fen, F., & et al. (2011). The kinds of network game motivation, effect, and its mechanism [J]. Progress in Psychological Science, 19(10), 7.
Qieyou (2015). Content/201507/2097. Retrieved 12 2023, from /www.qieyou.com/: http://www.qieyou.com/content/201507/2097.html
Downloads
Published
How to Cite
Issue
Section
License
Licensed
Authors who publish in this journal agree to the following terms: Proceeding of International Conference of Graduate School on Sustainability is licensed under Creative Commons Attribution-ShareAlike 4.0 International. Creative Commons Attribution-ShareAlike 4.0 International License (CC BY 4.0) is applied when mandated by research funders, such as those who have signed. Open Access articles in Jurnal Cakrawala Hukum are published under theCreative Commons Attribution-ShareAlike 4.0 International (CC BY 4.0) license. The copyright of the received article shall be assigned to the journal as the publisher of the journal. The intended copyright includes the right to publish the article in various forms (including reprints). The journal maintains the publishing rights to the published articles. Authors must agree to the copyright transfer agreement by checking the Copyright Notice column at the initial stage when submitting the article.
