Vol. 8 (2023)

Articles

• The Factors Influencing Chinese Consumer Purchase Intention through Webcast Transaction

  Jia Ning Li, Surachai Traiwannakij, Kowin Viwathpongpan

  1-11

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• The Factors Impacting Customer Intention to Engage in E-Sport Games

  Cai YueXi, Surachai Traiwannakij, Kowin Viwathpongpan

  12-21

  • PDF

• The Factors Affecting Customer Repurchase Intention of Economic Hotels in Kunming

  Jinrui Hu, Pharatt Run

  22-31

  • PDF

• Factors Influencing Job Commitment of Operational Workers in Electronics Factories, Wuhan, China

  Ruoxin Yang, Daranee Pimchangthong

  32-39

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• The Influence of Marketing Mix 7Ps, Health Consciousness and Social Media on Consumer Purchase Intention at HEYTEA Physical Stores

  Wenwen Li, Surachai Traiwannakij, Kowin Viwathpongpan

  40-50

  • PDF