Empowering Superior Performance: Exploring the Mediating Role of Competitive Advantage in Driving Women's Agrosociopreneurial Motivation
DOI:
https://doi.org/10.26905/icgss.v9i1.15804Keywords:
Competitive Advantage, Superior Performance, Women’s Agrosociopreneurial MotivationAbstract
This study aims to examine the role of competitive advantage in mediating the relationship between women's agro-socio-preneurial motivation and business performance. Data were collected from agrosocio MSMEs in Malang Regency with a sample of 83 MSMEs. This study uses a quantitative approach with an explanatory research type. Data analysis uses SEM-PLS to examine the impact of women's agro-socio-preneurial motivation on performance and the mediating role of competitive advantage in the relationship. The research findings show that of all motivational variables consisting of economic, social, passion-related-motivation, and political motivation, only social and political motivation have a major impact on women's agrosociopreneurship performance. Meanwhile, economic motivation and passion-related motivation do not have a major impact on improving performance. The findings also indicate that competitive advantage plays an important role in mediating the relationship between social and political motivation with a partial mediation for political mediation and a full mediation nature for social motivation. Women’s agrosociopreneurs who have strong business motivation, especially social and political motivation, can encourage innovation and create a competitive advantage that ultimately improves business performance.
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