The Authenticity and Social Distance Effect on Motivation of Corporate Social Responsibility and Implication on Company Image on PT Amerta Indah Otsuka, Pasuruan - Indonesia

Mohammad Syaifuddin Ali Sahidu, Grahita Chandrarin, Suriptono Suriptono

Abstract


Purpose - This study aims to describe Authenticity, Social Distance, CSR Motivation andCompany Image. This study also analyzed the effect of Authenticity on CSR Motivation,analyzed the influence of Social Distance on CSR Motivation and analyzed the influence ofCSR Motivation to Company Image PT Amerta Indah Otsuka, Kejayan PasuruanThe research design - The research design using causal research design, the population in thisresearch is the direct beneficiaries of Rumah Belajar and Posyandu program of PT AmertaIndah Otsuka, Kejayan Pasuruan consists of parents / guardians of the participants of RumahBelajar, elementary school teachers participated in Rumah Belajar of AIO, And Posyanduofficers, as well as the village Pacarkeling district Kejayan Pasuruan. The analytical techniqueuses path analysis.Findings - Based on the results of the analysis show that authencity is formed from indexicaland iconic, the main contribution of authenticity formation is indexical. Social Distance isformed from Objective Social Distance and Subjective Social Distance, the main contribution ofsocial distance formation is Objective Social Distance. CSR motivation is formed fromCorporate Charity, Corporate Philanthropy and Corporate Citizenship, the main contribution ofCSR motivation is Corporate Philanthropy. Company Image formed from Personality,Reputation, Value and Corporate Identity, the main contribution of establishment of companyimage is Corporate Identity. Authenticity has a significant effect on CSR Motivation, SocialDistance has significant effect on CSR Motivation. Motivation of CSR has a significant effecton company image of PT Amerta Indah Otsuka, Kejayan Pasuruan.Renewal - This study is the application of findings in previous research (2016) to directstakeholders and linked the influence of CSR motivation to company image. Keywords:authenticity, social distance, motivation CSR, company Image, Otsuka

Full Text:

PDF

References


Aryawan, Made, I Ketut Rahyuda dan Ni Wayan Ekawati. 2017. Pengaruh Faktor Corporate Social Responsibility (Aspek Sosial, Ekonomi, dan Lingkungan) Terhadap Citra Perusahaan. E-Jurnal Manajemen Unud. Vol. 6, No. 2:604-633.

Beder, S. 1997. Global Spin: The Corporate Assault on Environmentalism, Green Books, Totnes.

Bichi Rita, 2008. Mixed Approach to Measuring Social Dsitance. Cognition, Brain, Behavior. An Interdisciplinary Journal. Volume XII, No.4 (December), 487-508

Bruner, E.M. 1994. “Abraham Lincoln as authentic reproduction: a critique of postmodernism”, American Anthropologist, Vol. 96 No. 2: 397-415.

Budiarsi, S.Y., 2005. Corporate Sustainability: Melalui Pendekatan. Corporate Social Responsibility, Majalah Ekonomi, Tahun XV, No 2:115-133.

Camilleri, C.S. 2008. “True blue: authenticity and yalumba’s journey of discovery”, Australian Journal of Communication, Vol. 35 No. 3: 41-67.

Chun, Kihan dan Wonseok Bang. 2016. Effect of CSR on Customer Loyalty: Moderating Effect of Authenticity. International Journal of u- and e- Service, Science and Technology. Vol.9, No. 5 (2016), pp.135-142

Cohen, E. 1988. “Authenticity and commoditization in tourism”, Annals of Tourism Research, Vol. 15 No. 3: 371-386.

Christian Aid. 2004. Behind the Mask: The Real Face of CSR, Christian Aid, London.

Fine, G. 2004. Everyday Genius: Self-Taught Art and the Culture of Authenticity, University of Chicago Press, Chicago, IL.

Grayson, K. dan Martinec, R. 2004. “Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings”, Journal of Consumer Research, Vol. 31 No. 2: 296-312.

Handajani, Lilik. et al. 2009. The Effect of Earnings Management and Corporate Governance Mechanism in Corporate Social Responsibility Disclosure: an Empirical Study at Public Companies in Indonesia Stock Exchange, The Indoensian Journal Of Accounting Research., Vol.12, No. 3.

Harter, S. 2002, “Authenticity”, in Snyder, C.R. and Lopez, S.J. (Eds), Handbook of Positive Psychology, Oxford University Press, Oxford.

Herdhayinta, Heyvon. et al. 2017. The Influence of Board Diversity on Financial Performance : An Empiric Study of Asia-Pasific Companies Using Regression Models. International Business Manajemen. Vol 11 (1) : 89-99

Iman, Mulyana Dwi Suwandi. 2010. Citra Perusahaan. Seri Manajemen Pemasara. www.e- iman.uni.cc.

Lim Myungsuh and Yoon Yang. 2016. The effect of Authenticity and Social Distance on CSR Activity. Social Responsibility Journal. Vol. 12 No. 3:397-414.

Majid, Paramitha. 2012. Pengaruh Penerapan Corporate Social Responsibility (CSR) Terhadap Citra Perusahaan Pada PT. Hadji Kalla Cabang Sultan Alaudin, Makassar. Skripsi. Jurusan Manajemen Fakultas Ekonomi dan Bisnis. Universitas Hasanuddin. Makassar

McNamara, C. 1997. Authenticity.. available at: www.managementhelp.org/ prsn_wll/authentc.htm (accessed 8 October 2016).

McShane, L. and Cunningham, P. 2012. “To thine own self be true? Employees’ judgments of the authenticity of their organization’s corporate social responsibility program”, Journal of Business Ethics, Vol. 108 No. 1: 81-100.

Mukti, Bayu Tri Prasetio. et al. 2014. “Pengaruh Mekanisme Corporate Governance, Kinerja Lingkungan dan Pengungkapan Lingkungan Perusahaan Terhadap Reaksi Pasar”, Jurnal Aplikasi Manajemen, Vol 4(2)

Ramadhani, Rizki. 2011. Analisis Pengaruh Corporate Social Responsibility Terhadap Citra dan Loyalitas Konsumen PT Indosiar Visual Mandiri Tbk. Skripsi. Institut Pertanian Bogor. Bogor.

Roskill, M. dan Carrier, D. 1983. Truth and Falsehood in Visual Images, University of Massachusetts Press, MA.

Rowell, A. 1996. Green Backlash: Global Subversion of the Environment Movement, Routledge, London.

Saidi dan Abidin. 2004. Corporate Social Responsibility Alternatif bagi Pembangunan Indonesia. Jakarta: ICSD.

Sanusi, Anwar. 2014. Metodologi Penelitian Bisnis. Cetakan Kelima. Penerbit Salemba Empat. Jakarta.

Susanto, A.B. 2007. Corporate Social Responsibility, A Strategic Managemen Approach. The Jakarta Consulting Grup Partner Ini Change. Jakarta.

Tunggal, Amin Widjaja. 2007. Corporate Governance Suatu Pengantar. Harvarindo. Jakarta.

Vegawati, S.M. Kumadji,S. dan Fanani, D. 2015. Pengaruh Program Corporate Social Responsibility (CSR) Terhadap Citra Perusahaan. Jurnal Administrasi Bisnis (Jab). Vol. 20 No. 1.

Wallendorf, M. and Arnould, E.J. 1991. “We gather together: consumption rituals of thanksgiving day”, Journal of Consumer Research, Vol. 18: 13-31.

Wibisono, Yusuf. 2007. Membedah Konsep dan Aplikasi CSR. Gresik: Fascho Publishing.

Wiguna, I Gusti Ngurah Agung Sasmitra dan Bayu Rahantha. 2016. Pengaruh Tanggung Jawab Sosial Di Bidang Sosial, Ekonomi, Dan Lingkungan Terhadap Citra Yayasan Green School. E-Jurnal Manajemen Unud, Vol. 5, No. 3: 1889-1914.




DOI: https://doi.org/10.26905/icgss.v1i1.1852

Refbacks

  • There are currently no refbacks.