Yunita, Dessy, Universitas Sriwijaya, Indonesia
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Vol 7, No 1 (2019): June 2019 - Articles
Pengaruh Youtube Advertising terhadap Brand Awareness dan Purchase Intention
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Vol 10, No 2 (2022): December 2022 - Articles
Multi-channel Integration: Factor Driving Satisfaction and Customer Loyalty in the Omni-channel Retailing
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Vol 11, No 1 (2023): June 2023 - Articles
Could the Implementation of Augmented Reality Influence Consumers’ Purchase Intention in E-Commerce?
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