Vol. 12 No. 1 (2025): Jurnal Bisnis dan Manajemen Volume 12 Nomor 1 Tahun 2025

Articles

• Strategi Pemasaran Berbasis Design thinking untuk Adaptasi Perubahan Preferensi Konsumen dari Whitening ke Brightening

  Kusuma - Westri, Agnes Monica Sihotang, Salsabila Putri Alfian, Asep Taryana Sujana

  60-67

  • PDF (Indonesia)

  DOI : https://doi.org/10.26905/jbm.v12i1.15023

  Abstract views: 544, PDF (Indonesia) downloads: 929
  

• Experiential Marketing: Managing Tourist Satisfaction and Revisit Intention With Moderating Effects of Gender

  kristiningsih, santirianingrum, adrianto trimarjono

  25 - 37

  • PDF (English)

  DOI : https://doi.org/10.26905/jbm.v12i1.15465

  Abstract views: 561, PDF (English) downloads: 693
  

• Environmental Sustainability Gamification (ESG): Testing the Model

  Muhammad Tegar Mi’raj Jusalam , Popy Rufaidah

  38-51

  • PDF (English)

  DOI : https://doi.org/10.26905/jbm.v12i1.15802

  Abstract views: 195, PDF (English) downloads: 413
  

• Recognition Heuristic Bias and Cognitive Heuristic in Investment Activities

  Marissa Putria, Cipto Wardoyo, Diana Tien Irafahmi

  52 - 59

  • PDF (English)

  DOI : https://doi.org/10.26905/jbm.v12i1.15806

  Abstract views: 274, PDF (English) downloads: 241
  

• Thriving in Uncertainty: How Entrepreneurial Orientation, Online Marketing, and Product Innovation Drive Rural MSME Performance in VUCA Times

  Allicia Deana Santosa, Rubi'ah Sugiarti, Prahita Sri Rahayuningrat, Kurniawan, Gusti Tia Ardiani

  01 - 13

  • PDF (English)

  DOI : https://doi.org/10.26905/jbm.v12i1.15819

  Abstract views: 337, PDF (English) downloads: 320
  

• Navigating the Energy Intensity Landscape: The Role of Financial Development in Middle-Income Countries

  Linda Rosalina, Wisnu Wibowo

  14 - 24

  • PDF (English)

  DOI : https://doi.org/10.26905/jbm.v12i1.15826

  Abstract views: 145, PDF (English) downloads: 197