HUBUNGAN KAUSAL KUALITAS LAYANAN, LOYALITAS DAN KOMITMEN NASABAH PADA BANK-BANK TOP BRAND 2007 DI YOGYAKARTA

Widhy Tri Astuti

Abstract


This research aimed to test a structural model describing the causal relationship ofservice quality, loyalty and commitment. The sample was drawn by a purposive samplingmethod. Data analysis was conducted by means of structural equation modelling with a programapplication of AMOS. The result of model evaluation with several criteria of goodness of fitindices results was made based on theories indices. The model was accepted. Several insightsemerge from our research: service quality affect service quality and commitment, althoughnot all relationships are direct, it means that loyalty as mediator variable to commitment.

Keywords


service quality, loyalty, commitment

Full Text:

pdf


DOI: https://doi.org/10.26905/jkdp.v12i2.894

Refbacks

  • There are currently no refbacks.


Bookmark and Share


Jurnal Keuangan dan Perbankan (Journal of Finance and Banking)

Diploma Program of Banking and Finance, Faculty of Economics and Business, University of Merdeka Malang

Published by University of Merdeka Malang

Mailing Address:
2nd floor Finance and Banking Building, Jl. Terusan Raya Dieng No. 57 Malang, East Java, Indonesia
Phone: +62 813-3180-1534
Email: jkp@unmer.ac.id

This work is licensed under a Creative
Commons Attribution-ShareAlike 4.0