MEDIA DIFUSI EFEKTIF UNTUK SOSIALISASI KEBIJAKAN AKSELERASI PENGEMBANGAN PASAR TRADISIONAL MENUJU SEMI MODERN

Saudah Saudah

Abstract


The development of traditional market to become a modern one requires a comprehensive participative approach involving the concerned stakeholders. All parties such as central and local government agencyalong with market traders should come together to sit one table for discussing the matter. By doing so, the parties can voice their interest; the government agency can socialize the proposed policy while the traditional market traders respond to it attentively. Besides face-to-face communication means, the government can make use of another means of communication media such as letters, and paid mass advertising to win public appreciation. This shows the crucial role of mass media communication in propagating government policies. Publicizing government policy is a means to develop the parties commitment to device norms, rules, and values that are to be institutionalized in an attempt to have the related policies sustainable. It is through this means the proposed government project eventually be implemented well. Added to that, it will open opportunity for traditional merchants to defend as well as develop their venue in such way so that they can adapt to the changing social and political environments.

DOIhttps://doi.org/10.26905/pjiap.v1i1.435


Keywords


Acceleration; Market; Policy; Communication Media

Full Text:

pdf


DOI: https://doi.org/10.26905/pjiap.v1i1.435

Refbacks

  • There are currently no refbacks.



Editorial Office

Publisia: Jurnal Ilmu Administrasi Publik

University of Merdeka Malang


Information:

Image result for address iconTerusan Dieng Street 59, Malang City, East Java, Indonesia, 65146.
Image result for address blue iconpublisia.jopad@unmer.ac.id
Image result for address blue icon

+6281326774309

Indexing:

width="150"crossref

index

Tools:

TurnitinMendeleyGrammarly

Supported By:

Universitas Merdeka Malang Hasil gambar untuk relawan jurnal indonesia

Lisensi Creative Commons

@2020 Copyright of PUBLISIA: Jurnal Ilmu Administrasi Publik ISSN 2541-2 515 (print), ISSN 2 541-2035 (online). PUBLISIA: Jurnal Ilmu Administrasi Publik is licensed under a Creative Commons Attribution 4.0 license

P-JIAP Stats