Evaluating the Social and Economic Impact of Batik Industry Development in West Java: An SROI Approach

Authors

  • Dwi Rahmawati Universitas Terbuka
  • Nancy Margried Panjaitan Batik Fractal

DOI:

https://doi.org/10.26905/jmdk.v13i1.15399

Keywords:

Batik Industry, Cultural Heritage Preservation, Digital Transformation, Social Return on Investment (SROI)

Abstract

Indonesia’s batik industry has seen fluctuating export trends, peaking at USD 744.79 million in 2022 before declining by 13.51% in 2023. To support batik artisans, Deposit Insurance Corporation is called Lembaga Penjamin Simpanan (LPS) in Indonesia and Batik Fractal launched a corporate social responsibility (CSR) initiative—an end-to-end business training program in Sukabumi and Cianjur, West Java. This study evaluates its impact using the Social Return on Investment (SROI) framework, which measures social, economic, and environmental benefits. The program improved artisans’ digital literacy with jBatik applications, enhanced design creativity, strengthened financial management, and optimized pricing strategies and social media use. The SROI ratio of 17.039 indicates that every Rp 1 invested generates Rp 17,039 in social impact, demonstrating the program’s efficiency. These findings emphasize the need for structured training, certification, and mentorship to preserve traditional batik techniques while fostering innovation. Market expansion through digital platforms, branding, and export assistance, along with financial support, can enhance industry sustainability. Furthermore, adopting technology, such as blockchain for authenticity verification and eco-friendly innovations, can modernize the sector. This study highlights the effectiveness of targeted interventions in strengthening economic resilience and safeguarding Indonesia’s cultural heritage.

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Published

2025-06-02

How to Cite

Rahmawati, D., & Panjaitan, N. M. (2025). Evaluating the Social and Economic Impact of Batik Industry Development in West Java: An SROI Approach. Jurnal Manajemen Dan Kewirausahaan, 13(1), 28–36. https://doi.org/10.26905/jmdk.v13i1.15399

Issue

Vol. 13 No. 1 (2025): June (2025)

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Articles

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