Vol. 12 No. 2 (2024): December (2024)
Published:
2025-01-02
Articles
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Analysis of Local Fashion Competition Readiness through Consumer Shopping Intention: A Media and Brand Authenticity Approach
Abstract views: 64,
PDF downloads: 35
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Digital Marketing Strategies for Seaweed SMEs in South Sulawesi: An Application of the Technology Acceptance Model (TAM)
Abstract views: 60,
PDF downloads: 37
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Tax Assistant Mediation in The Behavioral Model of Tax Compliance in MSMEs
Abstract views: 62,
PDF downloads: 48
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Stuck in the Experience: How Tiktok Shop Leverages Perceived Interactivity, Immersion, and Enjoyment in Purchase Decisions
Abstract views: 58,
PDF downloads: 39
PDF downloads: 11
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Sustainability of SMEs In Madiun City: The Role of Business Networks and Absorptive Capacity
Abstract views: 54,
PDF downloads: 35
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Determinants of Financial Management Behavior among Young Millennial Entrepreneurs
Abstract views: 48,
PDF downloads: 23
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A Consumer Experience and Luxury Brand Perception on Brand Love and Intention to Purchase
Abstract views: 72,
PDF downloads: 34
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The Influence of Perceived Benefits and Security of QRIS Use on Behavioral Intentions
Abstract views: 71,
PDF downloads: 35