Vol. 12 No. 2 (2024): December (2024)

Articles

• Analysis of Local Fashion Competition Readiness through Consumer Shopping Intention: A Media and Brand Authenticity Approach

  Edy Yulianto Putra, Warna Gamelia, Hepy Hefri Ariyanto

  207-221

  • PDF

  DOI : https://doi.org/10.26905/jmdk.v12i2.14083

  Abstract views: 663, PDF downloads: 826
  

• Digital Marketing Strategies for Seaweed SMEs in South Sulawesi: An Application of the Technology Acceptance Model (TAM)

  Andi Putri Tenriyola, Nurfaisah Baharuddin, Tri Desi Lestari, Anis Anshari Mas'ud

  194-206

  • PDF

  DOI : https://doi.org/10.26905/jmdk.v12i2.14231

  Abstract views: 592, PDF downloads: 601
  

• Tax Assistant Mediation in The Behavioral Model of Tax Compliance in MSMEs

  Ira Murwenie, Ramayani - Yusuf, Gunardi - Gunardi, Tatiek Ekawati Permana

  110-112

  • PDF

  DOI : https://doi.org/10.26905/jmdk.v12i2.12455

  Abstract views: 186, PDF downloads: 210
  

• Stuck in the Experience: How Tiktok Shop Leverages Perceived Interactivity, Immersion, and Enjoyment in Purchase Decisions

  Nisrina Hamid, Indri Hapsari, Sri Wani

  123-131

  • PDF
  • PDF

  DOI : https://doi.org/10.26905/jmdk.v12i2.12913

  Abstract views: 745, PDF downloads: 532
  PDF downloads: 146
  

• Sustainability of SMEs In Madiun City: The Role of Business Networks and Absorptive Capacity

  Ardianus Laurens Paulus, Vinsensius Widdy Tri Prasetyo

  132-141

  • PDF

  DOI : https://doi.org/10.26905/jmdk.v12i2.13138

  Abstract views: 247, PDF downloads: 182
  

• Determinants of Financial Management Behavior among Young Millennial Entrepreneurs

  Ditya Permatasari, Nawirah Nawirah, Farahiyah Sartika

  142-152

  • PDF

  DOI : https://doi.org/10.26905/jmdk.v12i2.13187

  Abstract views: 522, PDF downloads: 503
  

• A Consumer Experience and Luxury Brand Perception on Brand Love and Intention to Purchase

  Elsa Fitriana, Meylani Tuti

  153-162

  • PDF

  DOI : https://doi.org/10.26905/jmdk.v12i2.12810

  Abstract views: 574, PDF downloads: 374
  

• From Green Marketing to Enhance Green Purchase Intention: The Act of Green Advertisement, Green Brand Loyalty, and Green Brand Innovativeness

  Della Ayu Zonna Lia, Ely Siswanto, Rayie Tariaranie Wiraguna, Handri Dian Wahyudi

  163-175

  • PDF

  DOI : https://doi.org/10.26905/jmdk.v12i2.13922

  Abstract views: 828, PDF downloads: 1025
  

• The Influence of Perceived Benefits and Security of QRIS Use on Behavioral Intentions

  Risya Zahrotul Firdaus, Yoshua Ardy Putra, Titik Purwinarti, Yulita Tri Haryani, Arizal Putra Pratama, Ridwan Roy Tutupoho, Ratri Kurniasari, Yanita Ella Nilla Chandra

  176-183

  • PDF

  DOI : https://doi.org/10.26905/jmdk.v12i2.15027

  Abstract views: 620, PDF downloads: 763
  

• Holistic Approach in Natural Dye Batik Customer Loyalty based on Social, Environmental, Service, Price Awareness Through Customer Satisfaction

  Wahyu Nugroho, Endang Tjahjaningsih

  184-193

  • PDF

  DOI : https://doi.org/10.26905/jmdk.v12i2.12473

  Abstract views: 184, PDF downloads: 197