Vol. 12 No. 2 (2024): December (2024)

Articles

• Tax Assistant Mediation in The Behavioral Model of Tax Compliance in MSMEs

  Ira Murwenie, Ramayani - Yusuf, Gunardi - Gunardi, Tatiek Ekawati Permana

  110-112

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• Stuck in the Experience: How Tiktok Shop Leverages Perceived Interactivity, Immersion, and Enjoyment in Purchase Decisions

  Nisrina Hamid, Indri Hapsari, Sri Wani

  123-131

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• Sustainability of SMEs In Madiun City: The Role of Business Networks and Absorptive Capacity

  Ardianus Laurens Paulus, Vinsensius Widdy Tri Prasetyo

  132-141

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• Determinants of Financial Management Behavior among Young Millennial Entrepreneurs

  Ditya Permatasari, Nawirah Nawirah, Farahiyah Sartika

  142-152

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• A Consumer Experience and Luxury Brand Perception on Brand Love and Intention to Purchase

  Elsa Fitriana, Meylani Tuti

  153-162

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• From Green Marketing to Enhance Green Purchase Intention: The Act of Green Advertisement, Green Brand Loyalty, and Green Brand Innovativeness

  Della Ayu Zonna Lia, Ely Siswanto, Rayie Tariaranie Wiraguna, Handri Dian Wahyudi

  163-175

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• The Influence of Perceived Benefits and Security of QRIS Use on Behavioral Intentions

  Risya Zahrotul Firdaus, Yoshua Ardy Putra, Titik Purwinarti, Yulita Tri Haryani, Arizal Putra Pratama, Ridwan Roy Tutupoho, Ratri Kurniasari, Yanita Ella Nilla Chandra

  176-183

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• Holistic Approach in Natural Dye Batik Customer Loyalty based on Social, Environmental, Service, Price Awareness Through Customer Satisfaction

  Wahyu Nugroho, Endang Tjahjaningsih

  184-193

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