Avianty, Christina Clariza, Department of Business Administration, Faculty of Social and Politics Science, University of Merdeka Malang, Indonesia

• Vol 20, No 1 (2023): June 2023 - Social and Humaniora
  Exploring the contingent role of 4B’s marketing mix towards customers’ attitude
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JURNAL PENELITIAN Institute for Research and Community Services (LPPM) University of Merdeka Malang Mailing Address: Address: Jl. Terusan Raya Dieng No. 62-64, Malang, Indonesia, 65146 Phone/Fax: +62341-5080008 Email: jp@unmer.ac.id   This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.